Monthly archives for January, 2015

A picture perfect yearbook

Elements of Photo Composition

As much as the yearbook staff enjoys a well-developed theme and beautiful page design, people buy the yearbook to look at the pictures.

Most students today have a cell phone with a camera and can take snapshots of the things that they think are important. Instant messaging and social networks make photo sharing simple. Because of this, yearbook photos have to not only be good, they have to be great. They have to be better than what the average person shoots with their digital camera or cell phone.

View this video featuring the elements of photo composition. This is a simple conversation starter to help reinforce the importance of quality images and remind the yearbook staff why people buy the yearbook.

So, what’s the problem?

Why didn’t you buy a yearbook?

What’s with the non-buyers? Be ready to address their objections. Zig Ziglar says, “Every sale has five basic obstacles: no need, no money, no desire, no hurry, no trust.” Be prepared to address each of these issues in a one-on-one follow-up campaign.

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4 ways to reach more buyers

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Just like you create resolutions for yourself to start a new workout regimen or study harder, you can also set goals (and follow-through) to get more yearbooks into more students’ hands. Read More »