Monthly archives for July, 2015

How to inspire creative genius

Bruce Watterson

by Bruce Watterson, Public Relations and Communications Consultant
(formerly Chair of the CSPA Judging Standards & Practices)

The life cycle of a yearbook inspires. It is both frantic and fun. In the beginning, creating a new volume each year means discovering new things about your school, your staff, and your locale. Done well, a creative book inspires each reader to think about the year in highly personal ways. Read More »