Monthly archives for December, 2015

Creating high impact headlines

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David Ogilvy, an advertising executive who was widely hailed as “The Father of Advertising, said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

So, what does it take to write a compelling headline? To begin, learn the four basic functions of a headline: Read More »

Celebrate yearbook sales successes

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Even though you’re still selling yearbooks, it’s important to celebrate successes. You might say how can I celebrate this early if we’re still selling. Celebrating each milestone is important. Why? It gets you and your staff in the right frame of mind. Read More »