Monthly archives for October, 2016

The Great Shot Photo Contest is back

25Oct16From the triumph of the last-second win to the screaming frenzy of fans, the Friday Night Lights are the perfect backdrop to capture moments for our semi-annual Great Shot Photo Contest.

What’s New? This year we’ve doubled the contest! Students and advisers can enter photos in two categories – school spirit and sports. We’ll feature entries on social media throughout the contest and photographers can win up to $500.

When does it start? The contest runs from Nov. 1-18 on our Facebook page. Photographers can enter three photos per day; entries should include a title and the photographer’s contact info. Photos taken by advisers can be entered, too.

Your opinion matters! Photographers and yearbook staff members also have an opportunity to vote for their favorite entries each day (Go to our Facebook page, select the Photo Contest tab, then Gallery).

REMINDER FLYER: Here’s a flyer to hang in your room to remind photographers to enter. #balfourgreatshot

Election Coverage

21Oct16 
Every four years we get a chance to focus on a bit of national history in our books. And this year will no doubt be one of the most historic and talked about elections. Whether you include a simple survey or devote two pages to the 2016 Presidential Election, have fun with your coverage and design. Consider these possibilities:
 
  • Poll students on who they would have voted for
  • Write a feature about the seniors who volunteered on a political campaign
  • Interview students who voted for the first time
  • Gather opinions on the results of the election
  • Create a timeline of the most interesting and unusual soundbites from the election
  • Explain the Electoral College through graphics and text
  • Utilize an artist to create drawings, painting or computer-generated art of the candidates and the parties
Still need ideas? Check our Pinterest board for suggestions including recent coverage and yearbooks’ spreads from previous election years.

NBYYD: Gotta get a Yearbook!

NBYYD

National Buy Your Yearbook Day is the perfect time to focus specifically on yearbook sales. Schools across the country join together in a coordinated effort to build excitement about the book and encourage sales.

Here are fun ideas for how to get creative and sell books:

  • -Plaster the school with signs, banners and flyers promoting NBYYD and yearbook sales.
  • -Wrap slips around the candy in the vending machines or at the concession stand that have the yearbook price and where to buy.
  • -Offer a “special” to students buying on NBYYD. Consider complimentary nameplates/name stamping or a discounted price. Remind everyone the special deal is for this one day only to promote a sense of urgency to buy.
  • -Promote the sale with Facebook, Instagram and Twitter posts in the weeks before. Throughout the day on the 20th, remind people about the sale and feature students buying their books.
  • -Give an inexpensive piece of candy with on-campus orders with a message saying “Thanks for being so sweet and buying your yearbook!”

We’re holding contests and awarding prizes every hour to staffs with the best sales techniques, selling ideas and overall enthusiasm for NBYYD. Share anything that captures the yearbook’s place in your community: your yearbook staff space, staff antics or fun, unusual sales campaigns or promotions – anything that shows what being a part of the yearbook staff means to you.

The more creative your entry, the better! Simply follow/like us on Facebook and Twitter & tag your submission with #GottaGetAYearbook on NBYYD to be eligible.

 

Why we Tell Stories

Oct4Are you missing the Olympics yet? One of the best aspects of the two-week sporting bonanza is the storytelling. NBC spends months researching, filming and editing features on the athletes.

Tom Rinaldi does it on a weekly basis for ESPN. His voiceover indicates you’re in for a great story. From heartbreaking to soul lifting, Rinaldi shares incredible stories of players, fans and coaches.

Those stories remind us everyone has a story to tell. And it’s important to share them. Your staff members’ challenge is to get people talking, relating their unique experiences, situations, histories, challenges and triumphs.

As you seek out new stories to tell:

  • Encourage your staff to talk to students they’ve never met before. Consider sending them out once a week to discover new stories on your campus, not coming back until they’ve met a new person and have a great story to share.
  • Think about what will make their stories interesting and worth reading or watching.
  • Have a beginning, middle and end to the story to draw the reader in and keep them.
  • Include descriptions of specific, memorable moments. Include strong details and colorful quotes.
  • Feature those stories in your yearbook so they’ll be shared and permanently recorded.

 

Need inspiration? Grab some tissue and watch a few of Tom Rinaldi’s features for ESPN: a Game Day story about a sick LSU fan, sportsmanship on the basketball court and the night a basketball manager became the star athlete.