Posts in category Coverage & Design

Form AND function: Tips for smart type selection

Colophon_Type Selection Header

Robert Bringhurst, in “The Elements of Typographic Style,” wrote, “Typography exists to honor content.” Type selection helps create the personality of the book and directs the reader from one area of content to the next. Therefore, no typefaces are selected because they’re pretty or because they’re new; they are selected because they work.

There are three basic considerations when selecting type:
• an emphasis font that reflects the theme concept
• a readable font for body copy (usually serif)
• a contrasting font for headlines, secondary heads and/or captions (usually sans serif)

By selecting a type family, you have a collection of related typefaces which share common design traits and a common name, but have variations in weight (regular, bold, light) and width (regular, condensed).

An emphasis font, on the other hand, ties to the theme and creates continuity. It first appears on the cover and continues on the endsheets and theme pages. It creates a unified presentation when used in headline and secondary coverage design.

There’s no single formula for choosing the right fonts for your book – try them out to see what works, and compare them.

Want to learn more? You’ll find a great overview of typography here.

Here’s why grid sales will help you sell more yearbook ads

Advantage - Ad Grid System
Using a grid system, have your staff sell space in your advertising section rather than pieces of a page. This will make the time and effort of selling and designing your ads worthwhile. Because businesses buy advertising by the column inch in professional publications, you can align with the rest of the industry by selling space.
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The 5 R’s of theme development

think theme

Think theme. When was the last time you saw a reel of film? Most theaters use digital projectors and movies are distributed to them on magnetic hard drives. (Teachers gave up film decades ago.) Read More »

Balance yearbook coverage with ‘Me’ and ‘Us’ experiences

Event and Team Yearbook Coverage

When people are alone they tend to think, contemplate and observe their surroundings. On the other hand, working as part of a team, whether in classrooms, or on stages and fields, students have a commitment to one another that impacts their perspective.

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Index: it’s more than names and numbers

Index Header

The yearbook index. It’s where you go to count how many pages you’re on. Ideally, it is also an accurate and reader-friendly reference tool. Columns and columns of names, ads, sports, clubs, classes and events, however, do not add to coverage. To expand the index as a reference tool, include group shots run along the top, bottom and/or sides of the spreads. (Index these pictures too.)

By including business ads in the index, it becomes a vehicle to generate money. Need more money? Try auctioning off divider letters to students whose names begin with the letters.

Index Balfour Square
The possibilities are endless: social media; local, state, national and international events; codes; and more. If possible, design the index using the visual motifs used in the theme design.

See our Balfour Square handout showcasing index examples and for more helpful information read our blog post, ‘8 ways to make sure your index is not ‘just a list of names’.