Posts in category Marketing

New Launch Lab Officially Opens in Dallas Office

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Staff members gathered for a Ribbon Cutting ceremony on Friday, Nov. 18 to officially open the doors to the new space. The work stations and meeting rooms came to life immediately as some employees moved into the space that day.

Create. Connect. Captivate. Those are the pillars of the new Launch Lab collaborative workspace that officially opened for business in Balfour’s Dallas publishing plant in November.

The Launch Lab, an open office environment, includes teams of digital, e-commerce, IT, marketing, product and creative services working under the same roof supporting all areas of the business. The Launch Lab will be active in supporting each and every product launch and lifecycle, from yearbooks to championship rings and new product development.

It’s named Launch Lab for a reason. When you think about a launch – there’s energy, there’s many moving parts working together, a significant amount of planning involved, there’s excitement, and the trajectory is upward, fast and forward. That’s the vision for the Launch Lab.

The naming of the different rooms was a project of its own. Avoiding corporate cliches and buzzwords as best we could, names like Pixel, Hashtag and Connect were selected for small huddle rooms. Larger meeting rooms sport names like Sandbox, Wonderwall, Captivate, Inspire and Amplify.

As schools tour our Dallas plant, they’ll be able to take a look at the new workspace and see some of our behind-the-scenes departments that play a huge part in yearbook production, namely our IT teams.

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The open space towards the back will be used for monthly company meetings to promote new product launches and celebrate employee accomplishments.

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Once full, the Launch Lab will house more than 85 employees.

Make them LOOK! Customized banners lend a professional touch

Moorhead JH Yearbook Banners

Balfour’s  SayIt! Custom Signage lets you and your staff put your  “mark” on yearbook marketing. With the design portal, you can order custom posters, banners, postcards, window clings and more. Use the tools we provide to design your marketing pieces or upload your finished masterpieces to the portal.

Matt Tullos of Moorhead Junior High in Conroe, Texas ordered two coordinating X-stand banners to help his staff promote their pricing structure and give buyers 10 reasons why they should purchase a yearbook. They debuted the banners at open house to help drive pre-sales as well as sell past yearbooks. The result? Success.

“Having professional signage has taken our public image to a whole new level,” Tullos said. “These days paying such a high price for a student-centered and student-created book is a stretch for some kids and their parents. The level of professionalism by which we present ourselves can speak volumes to a wary buyer.”

Prices of the custom items range from $24 for a back of 50 postcards to $100 for an 8′ outdoor banner.

“Having quality visuals at our booth has really helped lend much-needed credibility to our brand,” Tullos said.

To order your custom marketing materials, log onto StudioBalfour and click Sales and Orders>SayIt! Custom Signage.

NBYYD: Gotta get a Yearbook!

NBYYD

National Buy Your Yearbook Day is the perfect time to focus specifically on yearbook sales. Schools across the country join together in a coordinated effort to build excitement about the book and encourage sales.

Here are fun ideas for how to get creative and sell books:

  • -Plaster the school with signs, banners and flyers promoting NBYYD and yearbook sales.
  • -Wrap slips around the candy in the vending machines or at the concession stand that have the yearbook price and where to buy.
  • -Offer a “special” to students buying on NBYYD. Consider complimentary nameplates/name stamping or a discounted price. Remind everyone the special deal is for this one day only to promote a sense of urgency to buy.
  • -Promote the sale with Facebook, Instagram and Twitter posts in the weeks before. Throughout the day on the 20th, remind people about the sale and feature students buying their books.
  • -Give an inexpensive piece of candy with on-campus orders with a message saying “Thanks for being so sweet and buying your yearbook!”

We’re holding contests and awarding prizes every hour to staffs with the best sales techniques, selling ideas and overall enthusiasm for NBYYD. Share anything that captures the yearbook’s place in your community: your yearbook staff space, staff antics or fun, unusual sales campaigns or promotions – anything that shows what being a part of the yearbook staff means to you.

The more creative your entry, the better! Simply follow/like us on Facebook and Twitter & tag your submission with #GottaGetAYearbook on NBYYD to be eligible.

 

Celebrate National Yearbook Week with us!

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Join us for a fun week of contests celebrating National Yearbook Week.  One lucky staff will take home a $50 gift card each day!

  • Staff Selfie Monday– Send us a selfie of your yearbook staff. Most creative selfie wins a $50 gift card.
  • Theme Tuesday- Dig through your old yearbooks and send us a picture of a yearbook cover showing the funniest/quirkiest theme your school has ever done. We want to see it all! Staff with the best theme wins a $50 gift card.
  • Volume 1 Wednesday- Send us a picture of Volume One of your yearbook. Be sure to include the year because the staff with the oldest volume one yearbook wins a $50 gift card.
  • Throwback Thursday– Did your principal, school nurse, yearbook adviser or other faculty member graduate from your high school? Show us their picture in an old yearbook, alongside their current photo. Participants will be entered in a drawing for a $50 gift card.
  • Famous Friday- Did someone famous graduate from your school? Show us their high school yearbook photo and the year they graduated to be entered in a drawing for a $50 gift card.

How to Play

Entering our daily contests is easy! Simply follow us @BalfourYB on Twitter, then post photos from your staff Twitter account using the hashtag #CelebrateYearbook.Don’t have a staff Twitter? You can use a personal one, but tell us your school name, city and state.  One winner will be chosen each day, and your $50 gift card will ship at the end of the week.

NOTE: Everyone is welcome to play. Your school does not need to be a Balfour Yearbooks customer to win.

Here’s why grid sales will help you sell more yearbook ads

Advantage - Ad Grid System
Using a grid system, have your staff sell space in your advertising section rather than pieces of a page. This will make the time and effort of selling and designing your ads worthwhile. Because businesses buy advertising by the column inch in professional publications, you can align with the rest of the industry by selling space.
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