Posts in category Marketing

Celebrate National Yearbook Week with us!


Join us for a fun week of contests celebrating National Yearbook Week.  One lucky staff will take home a $50 gift card each day!

  • Staff Selfie Monday– Send us a selfie of your yearbook staff. Most creative selfie wins a $50 gift card.
  • Theme Tuesday- Dig through your old yearbooks and send us a picture of a yearbook cover showing the funniest/quirkiest theme your school has ever done. We want to see it all! Staff with the best theme wins a $50 gift card.
  • Volume 1 Wednesday- Send us a picture of Volume One of your yearbook. Be sure to include the year because the staff with the oldest volume one yearbook wins a $50 gift card.
  • Throwback Thursday– Did your principal, school nurse, yearbook adviser or other faculty member graduate from your high school? Show us their picture in an old yearbook, alongside their current photo. Participants will be entered in a drawing for a $50 gift card.
  • Famous Friday- Did someone famous graduate from your school? Show us their high school yearbook photo and the year they graduated to be entered in a drawing for a $50 gift card.

How to Play

Entering our daily contests is easy! Simply follow us @BalfourYB on Twitter, then post photos from your staff Twitter account using the hashtag #CelebrateYearbook.Don’t have a staff Twitter? You can use a personal one, but tell us your school name, city and state.  One winner will be chosen each day, and your $50 gift card will ship at the end of the week.

NOTE: Everyone is welcome to play. Your school does not need to be a Balfour Yearbooks customer to win.

Here’s why grid sales will help you sell more yearbook ads

Advantage - Ad Grid System
Using a grid system, have your staff sell space in your advertising section rather than pieces of a page. This will make the time and effort of selling and designing your ads worthwhile. Because businesses buy advertising by the column inch in professional publications, you can align with the rest of the industry by selling space.
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4 smart strategies for increasing yearbook sales

Lamar Middle School

Lamar Middle School yearbook staff celebrates successful sales.

Ever wonder how some schools increase yearbook sales? Well, the secret’s out! We’ve asked for advice from our top-performing schools. Here are four strategies these advisers used to sell more yearbooks this school year. Read More »

Amp up your yearbook distribution

Distribution Party

The editor leans against the table faking nonchalance. The nervous energy in the room runs like electrical sparks to the staff members’ hands and feet making them twitch. Finally uncovered, the staff greets the new arrival with cheers and shrieks. The yearbook is here. Read More »

3 foolproof tips for promoting your distribution day event

Promote Your Yearbook_Blog Post

It’s time to start planning and promoting your signing or distribution party now. As you plan your event, remember these three success factors: Creating Excitement, Alerting Parents and Offering Incentives. Read More »