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Participate in the largest yearbook sale ever, NBYYD!

National Buy Your Yearbook Day is the perfect time to focus specifically on yearbook sales. Schools across the country join together in a coordinated effort to build excitement about the book and encourage sales.

This year’s National Buy Your Yearbook Day is Wednesday, October 25th.

Here are fun ideas for how to get creative and sell books:

  • -Plaster the school with signs, banners and flyers promoting NBYYD and yearbook sales.
  • -Wrap slips around the candy in the vending machines or at the concession stand that have the yearbook price and where to buy.
  • -Offer a “special” to students buying on NBYYD. Consider complimentary nameplates/name stamping or a discounted price. Remind everyone the special deal is for this one day only to promote a sense of urgency to buy.
  • -Promote the sale with Facebook, Instagram and Twitter posts in the weeks before. Throughout the day on the 25th, remind people about the sale and feature students buying their books.
  • -Give an inexpensive piece of candy with on-campus orders with a message saying “Thanks for being so sweet and buying your yearbook!”

We’re holding contests and awarding prizes every hour to staffs with the best sales techniques, selling ideas and overall enthusiasm for NBYYD. Share anything that captures the yearbook’s place in your community: your yearbook staff space, staff antics or fun, unusual sales campaigns or promotions – anything that shows what being a part of the yearbook staff means to you.

Balfour Announces Winners of $5,000 in Scholarships

Balfour’s American Samaritan Award winners, Sarah Jennings of Harrisonburg High School (Harrisonburg, VA) and Sanna Apolskis of Tomball Memorial High School (Tomball, TX) are presented with their $2,500 scholarships.

Balfour is honored to announce the two National Winners of its American Samaritan competition held nationwide during the 2016-2017 school year.

The winner of each division received a check for $2,500, and a commemorative plaque; honoring their achievement in creating, developing and implementing a humanitarian project.

Sarah Jennings of Harrisonburg High School, takes home the scholarship for the Junior-Senior division.

The winner of the Junior-Senior Division is Sarah Jennings, of Harrisonburg High School, Harrisonburg, Virginia. Presenting her check and plaque to her were her Balfour Yearbook Sales Representatives, Scott and Tami Stalcup, of Virginia.

“We told Sarah that Scott and I were there to present the Yearbook Yearbook Best award,” Tami Stalcup, Balfour representative said. “She was extremely surprised when Scott walked in with a super-sized check for $2,500.”

“Sarah is a very special yearbook editor who has been dedicated and committed to the yearbook, attending camp, JEA and CSPA,” Scott Stalcup, Balfour representative said. “But most importantly, she is kind, compassionate, and has a big heart.”

Tomball Memorial High School’s Sanna Apolskis is presented her scholarship check by Balfour representative Mary Beth McIver. Apolskis is the winner of the Freshman-Sophomore Division of Balfour’s American Samaritan Award.

Sanna Apolskis was surprised and delighted by the news of her scholarship winnings.

The winner of the Freshman-Sophomore Division is Sanna Apolskis, of Tomball Memorial High School, Tomball, Texas.  Presenting her check and plaque was Balfour Yearbook Sales Representative, Mary Beth McIver of Texas.

“Sanna’s parents told me she had been checking the website for weeks to see if she had won,” McIver said. “Her family came to the school for the surprise presentation, and when she saw my Balfour name badge, her face just lit up!”

Balfour’s American Samaritan is a recognition program that honors outstanding humanitarian accomplishments by students nationwide.  Every day, students across the United States exhibit extraordinary contributions by reaching out to help those in need.  Balfour is pleased to honor Sarah Jennings and Sanna Apolskis for their humanitarian efforts and achievement.

Congratulations Sarah and Sanna!

Prep for Yearbook Summer Camp

Think. Bond. Create. One of the best ways to jump-start next year’s book is to attend a summer workshop. Here are three reasons to sign up:

Theme development Whether you’ve chosen a theme or starting from scratch, a workshop is the perfect place to test drive a concept. You’ll see lots of ideas, consult with journalism experts and discover innovative ways to develop the theme throughout the book.

Staff bonding The social aspect of yearbook keeps students invested in the program. Sharing dorm space, working late into the night and goofing off together enhances the camp experience.

Creative inspiration In addition to learning about theme, design and coverage, your staffers will see stunning visuals. Cool covers, showstopper spreads and trending topics will inspire their own design and theme choices.

Bonus: Most journalism workshops are held on a university campus giving staffers an opportunity to experience a college environment. Contact your representative for workshops in your area or check our list of summer camps.

Thank a Teacher!

Thank you for everything you do as a teacher. In honor of Teacher Appreciation Week, we offer inspirational messages about the importance of education.

“I am not a teacher, but an awakener.” -Robert Frost
“Education is not preparation for life; education is life itself.” -John Dewey
“I like a teacher who gives you something to take home to think about besides homework.” -Lily Tomlin
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” -Benjamin Franklin

“Education is the most powerful weapon which you can use to change the world.”    -Nelson Mandela

“The beautiful thing about learning is that no one can take it away from you.” -B.B. King

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.” -Bill Gates

“It’s the teacher that makes the difference, not the classroom.” -Michael Morpurgo

Here’s our heartfelt thanks for all of your hard work. Happy Teacher Appreciation Week!

What’s a Colophon?

Providing details about a book’s publication, colophons have been included in books and manuscripts as early as the 6th century. Today, a colophon provides a description of printing notes relevant to the yearbook.

Located at the end of the book, it gives facts about the publishing process including production and technology details. It should include information on:

  • Publishing: volume number, staff name, high school, city, state and publisher
  • Theme: theme concept, when and where it was developed
  • Production: number of pages, cover and endsheet materials, paper stock, computers and software used
  • Sales: book sales, book cost, ad costs
  • Graphics: fonts and colors
  • Photography: portrait photographers, staff photos, cameras
  • Awards: state and national recognition
  • Acknowledgments: names of people who supported the staff

Staffs may also include policies regarding portraits, group shots and sensitive issues (death), etc. A colophon can run at the end of the ads or index section, or possibly on the back endsheet.


Staffs often place the colophon on a spread with their staff list, editor’s note and pictures. Use the editor’s note to talk about the significance of the theme or the concept’s evolution. Explain how the staff overcame obstacles (weather events, computer crashes, etc.) and thank the staffers and adviser for their hard work. Remember, it took help to create that beautiful book.


Bonus tip: Here’s how four staffs presented their colophons in 2016.