New Launch Lab Officially Opens in Dallas Office

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Staff members gathered for a Ribbon Cutting ceremony on Friday, Nov. 18 to officially open the doors to the new space. The work stations and meeting rooms came to life immediately as some employees moved into the space that day.

Create. Connect. Captivate. Those are the pillars of the new Launch Lab collaborative workspace that officially opened for business in Balfour’s Dallas publishing plant in November.

The Launch Lab, an open office environment, includes teams of digital, e-commerce, IT, marketing, product and creative services working under the same roof supporting all areas of the business. The Launch Lab will be active in supporting each and every product launch and lifecycle, from yearbooks to championship rings and new product development.

It’s named Launch Lab for a reason. When you think about a launch – there’s energy, there’s many moving parts working together, a significant amount of planning involved, there’s excitement, and the trajectory is upward, fast and forward. That’s the vision for the Launch Lab.

The naming of the different rooms was a project of its own. Avoiding corporate cliches and buzzwords as best we could, names like Pixel, Hashtag and Connect were selected for small huddle rooms. Larger meeting rooms sport names like Sandbox, Wonderwall, Captivate, Inspire and Amplify.

As schools tour our Dallas plant, they’ll be able to take a look at the new workspace and see some of our behind-the-scenes departments that play a huge part in yearbook production, namely our IT teams.

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The open space towards the back will be used for monthly company meetings to promote new product launches and celebrate employee accomplishments.

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Once full, the Launch Lab will house more than 85 employees.