If you and your staff are super-busy creating the yearbook and don’t have time to brainstorm a social media campaign, no worries! We’ve created a 13-day marketing promotion just for you. Add your own photos, fill in the blanks and post. SNAP. You’re done!
13-Day Social Media Campaign
Day 1
Include a photo from this year’s yearbook.
Oh SNAP! Check out this photo from the (BOOK NAME) Yearbook! Buy your copy at (ORDER INFO). #gottagetayearbook
Day 2
Post a yearbook meme.
Time is running out! Reserve your copy of the 2018 (BOOK NAME) Yearbook by (DATE) to ensure you get your copy! (ORDER INFO)
Day 3
Take a picture of a teacher/coach with a mustache.
I “mustache” you a question…have you bought your yearbook yet? Get yours now at (ORDER INFO). #gottagetayearbook
Day 4
Post a picture of the Yearbook Staff.
The (BOOK NAME) Yearbook Staff: Capturing a year-long reality show. Don’t miss out on the drama. Order at (ORDER INFO). #gottagetayearbook
Day 5
Post with image of your yearbook cover.
Yearbook…the original Instagram. Did you buy your copy yet? Order at (ORDER INFO). #gottagetayearbook
Day 6
Post with Balfour’s “No Excuses” video.
There’s no excuse for not ordering a yearbook. (ORDER INFO) #gottagetayearbook
Day 7
Ask for selfies…only if you think you can fit them in the yearbook
Send us your #selfies. They might make it into the yearbook! Buy the book at (ORDER INFO).
Day 8
Post an awkward celebrity yearbook photo.
We promise. Your picture won’t look like this celebrity’s yearbook photo. Order today at (ORDER INFO) #gottagetayearbook
Day 9
Post with image of your yearbook cover.
Don’t judge a book by its cover unless it looks like this! Buy your copy today! Order at (ORDER INFO). #gottagetayearbook
Day 10
Post on staff T-shirt day.
Find a yearbook staffer wearing this T-shirt for a chance to win a free yearbook! Order now at (ORDER INFO). #gottagetayearbook
Day 11
Post a picture of a student who already bought a yearbook.
(STUDENT NAME) is getting his/her yearbook in (MONTH), are you? Reserve your copy before we run out at (ORDER INFO). #gottagetayearbook
Day 12
Why did the chicken cross the road? Who cares…buy a yearbook! (ORDER INFO) #gottagetayearbook
Day 13
HIGH FIVES! Find a YB staff member to get yours! Buy your yearbook @ (ORDER INFO). #gottagetayearbook
There you have it: 13 ideas, 13 ways to reach your audience and build your yearbook sales
