Advertising is one of the easiest ways to boost the yearbook budget. But you may be overlooking some obvious prospects. Increase your revenue with group ads.
Senior or baby ads are a recognized tradition in scholastic yearbooks. But they’re not the only option. Consider starting a new tradition in your school by adding club and sports advertising.
The benefits are two-fold for this latest type of advertising. First, it’s a new revenue stream that can boost your budget and improve the bottom line. The extra income could help you stay in the black or create opportunities for travel, technology or book upgrades. Second, it’s an opportunity for clubs and teams to honor their graduating seniors. A bonus perk is the extra space will please these groups, potentially establishing a stronger relationship and good will for years to come.
A good starting place is the sports booster clubs. They already raise funds for their respective sports team and may have more financial flexibility to participate during an inaugural year of group ads. While sports teams tend to have a senior night to honor athletes, the yearbook is a way to make that celebration permanent.
Similarly, club advertising can also recognize achievements and honors. Every year, Vandegrift High School’s band and colorguard honors their seniors with a full-page ad. In addition to photos, the ad includes the awards the groups received during the last four years.
Another twist on the group ad phenomenon is to open the opportunity to more than seniors. Cypress Creek High School offered ads to any club wishing for more space in the yearbook. When their adviser Samantha Berry moved to a new school, she knew that ad strategy was a smart one to keep in place. Without seniors the first two years, the Bridgeland yearbook would need another revenue source. The theatre department and dance team took advantage of the offer, purchasing double-page spreads. This same strategy would be advantageous in middle schools where baby ads are not always as popular.
Advertising is one of the fastest ways to make money for your yearbook. Don’t overlook prospective buyers in your clubs and sports. The ads will boost revenue and good will with the groups. That’s a win-win.