--- title: Boost sales and coverage with your yearbook’s index description: Boost sales and coverage with your yearbook’s index image: https://blog.balfour.com/hubfs/Tuesday%20Tips/2015/02.04.2015.png --- ** [![balfour](https://blog.balfour.com/hubfs/balfour.png) ](https://www.balfour.com/) ** - ** - [** ](https://www.balfour.com/shop/customer/account/login/referer/aHR0cHM6Ly93d3cuYmFsZm91ci5jb20vc2hvcC9tYXN0ZXItdGVtcGxhdGU%2C/) - # Boost sales and coverage with your yearbook’s index Feb 4, 2015 [Back to Blogs](https://blog.balfour.com) [ Marketing ](https://blog.balfour.com/topic/marketing) , [ Coverage & Design ](https://blog.balfour.com/topic/coverage-design) *February is one of the busiest months for yearbook production and deadlines. It is also a great time to run an index as a sales and coverage tool.* **SALES:** Compare the index to your student list and determine which students are in the book, but have not purchased one yet. Then market specifically to those people (and their parents). **COVERAGE:** On the same note, if they have purchased a book already, make sure they are in the book at least once. Then work to get everyone in at least three times. Create a list of students who haven’t been covered and then find a way to get them in. Don’t forget to use the index to reinforce your theme, additional stories, and include more people! [![Rouse-High-School-yearbook-index-spread](https://blog.balfour.com/hs-fs/hubfs/Tuesday%20Tips/2015/Rouse-High-School-yearbook-index-spread.jpg?width=800&name=Rouse-High-School-yearbook-index-spread.jpg)](https://blog.balfour.com/hubfs/Tuesday%20Tips/2015/Rouse%20High%20School%20spread.pdf) Spread courtesy of Rouse High School, Leander, Texas. *Click to see the entire [Rouse High School](https://blog.balfour.com/hubfs/Tuesday%20Tips/2015/Rouse%20High%20School%20spread.pdf) spread. Note the mini-index for each section and how color and boldface type is used to indicate classes and clubs. Additionally, the index letters feature students and include a theme-related package across the bottom of each index spread.* ### Sign up to get yearbook tips and best practices straight to your inbox! ![Balfour horizontal with tag White-01](https://blog.balfour.com/hs-fs/hubfs/Balfour%20horizontal%20with%20tag%20White-01.png?width=247&height=191&name=Balfour%20horizontal%20with%20tag%20White-01.png)   Get News and Discounts on Balfour Products! ### Get News and Discounts on Balfour Products! 2024 Commemorative Brands, Inc. Balfour is a Registered Trademark of Commemorative Brands, Inc. [Privacy](https://www.balfour.com/HelpCenter/Legal/Privacy%20Security) | [Terms Of Use](https://www.balfour.com/HelpCenter/Legal/Terms%20of%20Use) | [Legal Notice](https://www.balfour.com/HelpCenter/Legal/Terms%20of%20Use)