--- title: Create a Yearbook Mission Statement description: A mission statement can unite the staff and set the stage for a successful year. image: https://blog.balfour.com/hubfs/Tuesday%20Tips/2016/09.08.2016.png --- ** [![balfour](https://blog.balfour.com/hubfs/balfour.png) ](https://www.balfour.com/) ** - ** - [** ](https://www.balfour.com/shop/customer/account/login/referer/aHR0cHM6Ly93d3cuYmFsZm91ci5jb20vc2hvcC9tYXN0ZXItdGVtcGxhdGU%2C/) - # Create a Yearbook Mission Statement Sep 8, 2016 [Back to Blogs](https://blog.balfour.com) [ Staff Management ](https://blog.balfour.com/topic/staff-management) *![TuesdayTip_Sept6](https://blog.balfour.com/hs-fs/hubfs/Tuesday%20Tips/2016/TuesdayTip_Sept6.jpg?width=800&name=TuesdayTip_Sept6.jpg) A mission statement can unite the staff and set the stage for a successful year. It concisely explains why your group exists and guides your decisions, actions and responsibilities.* **Here are a few well-known groups’ mission statements:** - **TED:** Spreading Ideas. - **The Humane Society:** Celebrating Animals, Confronting Cruelty. - **The Nature Conservancy:** To conserve the lands and water on which all life depends. - **Make-A-Wish:** We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. - **San Diego Zoo** is a conservation, education and recreation organization dedicated to the reproduction, protection and exhibition of animals, plants and their habitats. - **Honest Tea:** Real Tea. Real Taste. Honest. These mission statements use concrete language and personally connect to that group. Yours will serve as a blueprint for the year and what your staff is about. It should be: - Clear, simple and concise - Easy to explain – and easily explainable by others - Recognizably yours Avoid ambiguous statements, buzz words and fancy jargon that take the meaning out. The strongest mission statements are clear, concise and memorable. See this [list of questions](http://r20.rs6.net/tn.jsp?f=001plK1NlAcqofFhYVsCFkim0tjdDCQPwzCQzj_0TPtVLCaXlmtfTP3G2M1kxt8OrZAuaYH79lh4hw9d-8l9m6B6NIkXabXcX7r3iEZ125CThJJ0HCiSFiehpz3xXn12t0AjOnYNLyPAsYOeTzNH_E2YcNlslMJfcTTMoq-G5G4H4XxUtWC15oQCgnR0DEm_Ocie75p1bX6OcPZWR7YL6lBiBuLDWZIZhmcm72TEZxSQlbZ7aXrK2DTu-RPF6_Vl-Tu&c=TFgjwUYaQc_-TyMv402BUdfwxQxSnWWHCEu4gfo18_Auf0Dvt8-Y2Q==&ch=zIPbiXT_h5MGMGrrYqc2KokaBVn_EyVStkwHs7br_qY0lk2MEYQ85Q==) to help formulate your mission statement. And to make sure your mission statement isn’t terrible, take heed of this [advice from Fast Company’s Dan Heath.](https://entrepreneurial-life.today/how-to-write-a-mission-statement-that-doesnt-suck/) ### Sign up to get yearbook tips and best practices straight to your inbox! ![Balfour horizontal with tag White-01](https://blog.balfour.com/hs-fs/hubfs/Balfour%20horizontal%20with%20tag%20White-01.png?width=247&height=191&name=Balfour%20horizontal%20with%20tag%20White-01.png)   Get News and Discounts on Balfour Products! ### Get News and Discounts on Balfour Products! 2024 Commemorative Brands, Inc. Balfour is a Registered Trademark of Commemorative Brands, Inc. [Privacy](https://www.balfour.com/HelpCenter/Legal/Privacy%20Security) | [Terms Of Use](https://www.balfour.com/HelpCenter/Legal/Terms%20of%20Use) | [Legal Notice](https://www.balfour.com/HelpCenter/Legal/Terms%20of%20Use)