Clint Small Middle School, Austin, Texas
Incorporate your yearbook theme in your sales campaign. Yes, that’s right. Don’t keep your theme a secret! Using your theme in words, graphics and colors will get everyone excited about the book and increase your sales.
Let the student body see it, hear it, read it and think about it.
Read how other schools have used their yearbook theme to promote sales.
Our slogan (and yearbook theme) was “See For Yourself.” We talked a lot on the announcements about how you think you know what’s in the yearbook but this year was different…new…unique. You had to “See For Yourself” by buying your yearbook at www.balfour.com!
-KIM LYNCH, Stratford High School
Our theme was “Looking Forward to Looking Back.” We used old photos from Hornet History to promote our sales and parents really connected with it. The students always LOVE looking at old yearbooks and seeing how the cheerleaders used to dress and what the kids used to wear to dances. The goal was to enhance Hornet Pride.
-MANDY STEWART, Huntsville High School
Cypress Falls promoted on social media with the hashtag #heregone15.
Our theme was “Here & Gone” and we really stressed the need to buy the book before they’re gone. (We sold out last year!)
-KATIE CORONADO, Cypress Falls High School
Need more yearbook theme ideas? Visit our customer site, studio.balfour.com and click on Education > Theme Ideas.
