1. Is it recognizable? The theme is the brand for the school year. It is memorable, both verbally and visually. Consider designing a logo.
2. Is it repeatable? The theme is repeated in some form or variation.
3. Is it relevant? The theme presents students’ lives as they are in 2015-16.
4. Is it realistic? The theme is honest; it tells it like it is.
5. Is it refreshing? The concept provides a platform to present different and varied angles to coverage.
View The 5 Rs of Theme Development Balfour Square here.
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