Back-to-school is the most important campaign of the year. Early sales help build momentum and generate buzz about the book. The earlier you start the more books you will sell.
1. Take advantage of registration
Get them when their pocketbook is open. School registration is a time when parents and students are already paying for textbooks, supplies, and clubs or sports activities. It’s a great idea to add the yearbook to the registration form. Or, insert our Back-to-School Flyers into registration packets.
2. Sell the yearbook 24/7
An online store will improve your yearbook and accessory sales. Plus, it will handle payment processing, so you don’t have to. Making your yearbook available to shoppers who buy from home in their pj’s is beneficial in today’s busy world. If that doesn’t convince you, it’s predicted by the market research firm Forrester that the growth of ecommerce is expected to outpace sales growth at bricks-and-mortar stores, reaching $370 billion in sales by 2017.
3. Make it visible
Use a button to link the yearbook sale to your school or district web site. When a parent or student visits the school site, they can click and purchase the yearbook. It’s an easy way to increase traffic to your store.
4. Get the message out on campus
Plaster your school with flyers promoting your yearbook sale. You can create your own flyers and banners or use the free downloads that come with your Yearbook Sales Manager Guide. Whatever you use, make sure you include sales dates, deadlines, and payment information so purchase details are easy and straightforward.
We’re Here for You
Balfour’s Yearbook Sales Managers (YSMs) are part of a community that shares the desire to get the yearbook to as many students as possible. To help our YSMs along the way, the Balfour Marketing Team emails yearbook promotional tips every month. For more information about becoming a Yearbook Sales Manager, contact your Balfour representative.
