Tuesday Tip: A strong sales start can relieve pressure and stress all year long. We can help!
Getting an early jump on yearbook sales can be key to a successful year.
Here are our top 10 strategies for driving early yearbook sales and setting your program up for success:
- Open the Online Store now. Your rep can help.
- Put a message on the marquee in front of the school.
- Write an announcement for the sports commentator to read at home games.
- Balfour has new images ready to download for social media announcements.
- Sell at open houses and other back-to-school events.
- Post a flyer with a QR code and post near the school’s front doors and front office.
- Resources on Studio Balfour can help. Look under the Build a Book tab on the Yearbook Supplies page.
- Use Balfour’s eMarketing campaigns to let nonbuyers know how to order a book.
- You can also thank buyers for supporting the yearbook program.
- (A student list must be uploaded before using eMarketing features. Your rep can help.)
- Hand out yearbook themed stickers or wristbands at lunch.
- Tiered pricing can encourage orders before the price goes up.
- Capitalize on back-to-school excitement and show off those early photos or take some pictures of the mascot or principal with last year’s yearbook.
Bonus Tip: Post them on social media with information on how to order.
Final Note: Nothing sells like a beautiful book. Talk to your rep to get ideas for how to improve this year’s book.
🚨 Reminder🚨: SIX DAYS LEFT
Our 2026 T-Shirt Design Contest has begun!
Guidelines:
- Original artwork
- Include “2026” in the design
- Optional: “Senior” or “Class of”
- No specific school mascots, names, or colors
For more information and to submit a design click here!
