Make sure your buyers realize when their last opportunity to buy a yearbook is approaching. You can do this by reminding parents with a voicemail from your school’s principal. A message from a school authority figure resonates with parents.
Have your principal record a sales messages and send it out to parents. Below are two scripts to use to boost last-minute sales.
Voicemail #1
Hello, this is your school principal (insert name). I’m calling to let you know that the (book name) yearbook sale deadline is quickly approaching. The deadline is (day & date).
If you haven’t purchased a yearbook yet, contact (name & number) or go online to (web address). We will not order extra books, so make sure you preorder your copy today. Yearbooks will be sold while supplies last.
If you have any questions about yearbook sales, you may contact (yearbook contact name here) at (phone number here).
Voicemail #2
This is your school principal, (insert name), calling to let you know that today, (day & date), is the FINAL DAY for yearbook orders. Yearbooks will be sold while supplies last so this is your last chance to purchase.
We do not order extras as we cannot afford to run the risk of paying for yearbooks that were not purchased.
To place your order, please contact (yearbook contact name & phone number) TODAY.
If your principal isn’t available, consider a calling campaign with your yearbook staff. It’s proven to boost sales in less than a week!
