---
title: Create a Yearbook Mission Statement
description: A mission statement can unite the staff and set the stage for a successful year.
---

[The Colophon - Balfour Yearbooks Blog ](https://blog.balfour.com)

# [Create a Yearbook Mission Statement](https://blog.balfour.com/create-a-yearbook-mission-statement)

 Written by [Kel Lemons](https://blog.balfour.com/author/kel-lemons) | Sep 8, 2016 3:27:00 PM

*

A mission statement can unite the staff and set the stage for a successful year. It concisely explains why your group exists and guides your decisions, actions and responsibilities.*

**Here are a few well-known groups’ mission statements:**

- **TED:** Spreading Ideas.
- **The Humane Society:** Celebrating Animals, Confronting Cruelty.
- **The Nature Conservancy:** To conserve the lands and water on which all life depends.
- **Make-A-Wish:** We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
- **San Diego Zoo** is a conservation, education and recreation organization dedicated to the reproduction, protection and exhibition of animals, plants and their habitats.
- **Honest Tea:** Real Tea. Real Taste. Honest.

These mission statements use concrete language and personally connect to that group. Yours will serve as a blueprint for the year and what your staff is about. It should be:

- Clear, simple and concise
- Easy to explain – and easily explainable by others
- Recognizably yours

Avoid ambiguous statements, buzz words and fancy jargon that take the meaning out. The strongest mission statements are clear, concise and memorable.

See this [list of questions](http://r20.rs6.net/tn.jsp?f=001plK1NlAcqofFhYVsCFkim0tjdDCQPwzCQzj_0TPtVLCaXlmtfTP3G2M1kxt8OrZAuaYH79lh4hw9d-8l9m6B6NIkXabXcX7r3iEZ125CThJJ0HCiSFiehpz3xXn12t0AjOnYNLyPAsYOeTzNH_E2YcNlslMJfcTTMoq-G5G4H4XxUtWC15oQCgnR0DEm_Ocie75p1bX6OcPZWR7YL6lBiBuLDWZIZhmcm72TEZxSQlbZ7aXrK2DTu-RPF6_Vl-Tu&c=TFgjwUYaQc_-TyMv402BUdfwxQxSnWWHCEu4gfo18_Auf0Dvt8-Y2Q==&ch=zIPbiXT_h5MGMGrrYqc2KokaBVn_EyVStkwHs7br_qY0lk2MEYQ85Q==) to help formulate your mission statement. And to make sure your mission statement isn’t terrible, take heed of this [advice from Fast Company’s Dan Heath.](https://entrepreneurial-life.today/how-to-write-a-mission-statement-that-doesnt-suck/)

[View full post](https://blog.balfour.com/create-a-yearbook-mission-statement)

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