A mission statement can unite the staff and set the stage for a successful year. It concisely explains why your group exists and guides your decisions, actions and responsibilities.
Here are a few well-known groups’ mission statements:
These mission statements use concrete language and personally connect to that group. Yours will serve as a blueprint for the year and what your staff is about. It should be:
Avoid ambiguous statements, buzz words and fancy jargon that take the meaning out. The strongest mission statements are clear, concise and memorable.
See this list of questions to help formulate your mission statement. And to make sure your mission statement isn’t terrible, take heed of this advice from Fast Company’s Dan Heath.