The pandemic forced us to think creatively when it comes to clubs. Combined with the shift to blended coverage, we’re finding smarter ways to feature groups.
We’ve heralded the benefits of blended coverage for years. Also called umbrella coverage, blended coverage combines classes, events, groups, and/or sports on one spread. Weekly chronological books often use blended coverage to feature all the different things that happened during the week.
Long gone are the days when every club gets its own page. Instead, staffs are combining coverage, featuring multiple groups on one spread. It’s a smart way to ensure all organizations are included, big and small. (You can still devote entire spreads to larger groups like theater and band if their activity warrants dedicated solo space.)
The blended strategy becomes more logical with the current limitations and challenges. With virtual meetings and less events, 2021 staffs relied heavily on cutouts to visualize their club coverage. They also got crafty in how they covered groups. Let’s take a look.
This isn’t your typical club coverage. It’s better. And what’s great is there are no boring meeting photos. Club members are featured in cutouts or actively participating in an activity or event.
Bonus: Here’s a few more examples of blended club coverage from our amazing yearbook resource site, the Balfour Exchange.