Kel Lemons

Recent Posts

Three steps to sell more yearbooks with Balfour's eMarketing

More yearbook sales are just a few clicks away with Balfour’s eMarketing tool. Right inside your StudioBalfour account, you can design and send custom email campaigns to buyers in just a few steps.

What do you do with old yearbooks?

Every year advisers face the decision of how many yearbooks to order. Sales are not always robust in January when final counts are due. There’s a delicate balance between ordering extras for late

Show gratitude through service

As we move into deadline mode, it’s important still to find time for staff bonding. Creating a yearbook is tough work and no one will stick around if it’s not fun. Volunteering is a one way to build

Congratulations to our Fall 2018 Great Shot Photo Winners!

We are excited to announce the winners of our Fall 2018 Great Shot Photo Contest. This year's contest included the categories Academic Activities and Sports: Off the Field, as well as a K-8 category.

Give me some space

Merriam-Webster defines personal space as the distance from another at which one feels comfortable talking or being next to that other person. There’s an instinctive desire to protect this invisible

The Essentials: Title page

The title page is one of two single pages in the yearbook: page one and the last page. It follows the front endsheet and must convey essential information about the school and the year. It also needs

The Essentials: Openings & Closings

Introduce visual motifs that will be carried throughout the book on the cover 

Creativity: How Genius Works

A few years back, The Atlantic Monthly magazine set out to discover how creative ideas become concrete reality. For a “culture special report” headlined How Genius Works, the magazine asked artists

’Tis the season for holiday cheer…in the yearbook

Halloween costumes and Santa hats. Turkey stuffing and Menorahs. The holidays are a time for food, fun and celebration. Let’s sprinkle some of that joy into the yearbook. 

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