What a Great Story! Read the winning entry and finalists

We were blown away with all the entries in our first-ever Great Story contest. From feature stories to personal revelations, the stories were heartfelt and heartbreaking.


Unprecedented times call for unprecedented stories. Tell us how life has changed because of the coronavirus outbreak.

Sports copy 101

Is it girl’s basketball or girls’ basketball? Neither actually. Sports grammar and style can be tricky, especially if you’re not super familiar with all the sports. Here’s seven suggestions to

It’s all in your headline

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” –David Ogilvy, British

The find-a-story challenge

Everyone has a story to tell. It’s an old axiom that benefits the yearbook world. Unheard stories all around us—in the next seat and the classroom down the hall, at club meetings and late-night

Tweets and texts can’t take the place of face-to-face interviews

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or

Should you include senior quotes?

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

Feature different modules for more storytelling opportunities

Modular design has become a compelling choice for yearbook layouts. Utilizing modules can reap huge benefits: more organized coverage, varied storytelling opportunities and additional photos and

Wow with winter wonderland spreads

Unexpected snow and Christmas lights. Pumpkin spice lattes and holiday getaways. Chilly weather and winter breaks are the perfect excuses for seasonal coverage. Bring on the winter wonderland

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