The Colophon - Balfour Yearbooks Blog

Is it girl’s basketball or girls’ basketball? Neither actually. Sports grammar and style can be tricky, especially if you’re not super familiar with all the sports. Here’s seven suggestions to

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” –David Ogilvy, British

Everyone has a story to tell. It’s an old axiom that benefits the yearbook world. Unheard stories all around us—in the next seat and the classroom down the hall, at club meetings and late-night

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

Unexpected snow and Christmas lights. Pumpkin spice lattes and holiday getaways. Chilly weather and winter breaks are the perfect excuses for seasonal coverage. Bring on the winter wonderland

Sports coverage shouldn’t be terrible. But often our unfamiliarity with sports terminology or the season’s outcome results in vague or fluff-filled stories. Worse, sometimes the story is omitted

Distribution day is the best and worst day of the year. You’re so proud of the beautiful book your staff worked so hard to create. And then someone points out a mistake. And another one. And then