Sports copy 101

Is it girl’s basketball or girls’ basketball? Neither actually. Sports grammar and style can be tricky, especially if you’re not super familiar with all the sports. Here’s seven suggestions to

It’s all in your headline

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” –David Ogilvy, British

The find-a-story challenge

Everyone has a story to tell. It’s an old axiom that benefits the yearbook world. Unheard stories all around us—in the next seat and the classroom down the hall, at club meetings and late-night

Tweets and texts can’t take the place of face-to-face interviews

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

Should you include senior quotes?

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

Feature different modules for more storytelling opportunities

Modular design has become a compelling choice for yearbook layouts. Utilizing modules can reap huge benefits: more organized coverage, varied storytelling opportunities and additional photos and

Wow with winter wonderland spreads

Unexpected snow and Christmas lights. Pumpkin spice lattes and holiday getaways. Chilly weather and winter breaks are the perfect excuses for seasonal coverage. Bring on the winter wonderland

More to the game: sports alternative copy

Sports coverage shouldn’t be terrible. But often our unfamiliarity with sports terminology or the season’s outcome results in vague or fluff-filled stories. Worse, sometimes the story is omitted

About the mistakes…

Distribution day is the best and worst day of the year. You’re so proud of the beautiful book your staff worked so hard to create. And then someone points out a mistake. And another one. And then

Sign up to get yearbook tips and best practices straight to your inbox!