The Colophon - Balfour Yearbooks Blog

The Nike swoosh. The FedEx arrow. The Starbucks siren. These iconic symbols are instantly recognizable, connecting to the product. Initiate your own brand recognition by creating a student media

If you’ve already made the impossible happen, it’s time to look at other possibilities. Focus your energy on building book excitement and selling additional copies.

Stickers never go out of style. While we loved gold stars and cute stickers as kids, advisers have learned older students aren’t immune to their charms either.

With a fresh perspective and new year ahead, it’s time to commit not only to the production, but the sale, of your yearbook. Check out these five strategies to get your staff going, plus a

Reassure your audience you’re capturing this historic year and they don’t want to miss out. Share the message to build excitement and boost sales.

Campus marketing is a bit tougher when you’re not on campus. More than ever, we should rely on eMarketing to boost yearbook sales.

When the coronavirus first began to spread in the spring, there

It was different, but creative yearbook staffs everywhere still found a way to #celebrateyearbook–and the importance of yearbooks–during National Yearbook Week. The week was full of great contest

The ultimate week to celebrate yearbook is almost here! National Yearbook Week is Oct. 4-10, 2020. Take advantage of this national event to celebrate the importance of yearbooks and promote your

Everything seem upside down? Let’s make it right side up. Everything seem unfamiliar? Let’s make it familiar. Balfour yearbook representative Betty Cruz shares ideas on how to plan for the