Jingle all the way to holiday sales

’Tis the season to focus on yearbook orders. Grab your cocoa, turn up the Christmas music and let’s ring in new sales.

STICK TO IT: Schools let buyers personalize their yearbooks with stickers

Make it your own. Really. Three Balfour schools took the sticker craze to a whole new level with their 2021 yearbooks.

2021 National Yearbook Week: Here are the winners!

National Yearbook Week was a wonderful chance to celebrate yearbook staffs and the importance of yearbooks. The week was full of great contest entries and we’re excited to announce the winners.

Build your brand with a distinctive logo

The Nike swoosh. The FedEx arrow. The Starbucks siren. These iconic symbols are instantly recognizable, connecting to the product. Initiate your own brand recognition by creating a student media

Done? Focus your energy on marketing and last-minute sales

If you’ve already made the impossible happen, it’s time to look at other possibilities. Focus your energy on building book excitement and selling additional copies.

Stick to it!

Stickers never go out of style. While we loved gold stars and cute stickers as kids, advisers have learned older students aren’t immune to their charms either.

This year is not canceled, and neither is the yearbook.

With a fresh perspective and new year ahead, it’s time to commit not only to the production, but the sale, of your yearbook. Check out these five strategies to get your staff going, plus a

Spread the word: the yearbook is happening

Reassure your audience you’re capturing this historic year and they don’t want to miss out. Share the message to build excitement and boost sales.

Why eMarketing is more important than ever

Campus marketing is a bit tougher when you’re not on campus. More than ever, we should rely on eMarketing to boost yearbook sales.

When the coronavirus first began to spread in the spring, there

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