Stick to it!

Stickers never go out of style. While we loved gold stars and cute stickers as kids, advisers have learned older students aren’t immune to their charms either.

This year is not canceled, and neither is the yearbook.

With a fresh perspective and new year ahead, it’s time to commit not only to the production, but the sale, of your yearbook. Check out these five strategies to get your staff going, plus a

Spread the word: the yearbook is happening

Reassure your audience you’re capturing this historic year and they don’t want to miss out. Share the message to build excitement and boost sales.Spread the word. The yearbook is happening. This

Why eMarketing is more important than ever

Campus marketing is a bit tougher when you’re not on campus. More than ever, we should rely on eMarketing to boost yearbook sales.

When the coronavirus first began to spread in the spring, there

2020 National Yearbook Week: Congratulations to our winners!

It was different, but creative yearbook staffs everywhere still found a way to #celebrateyearbook–and the importance of yearbooks–during National Yearbook Week. The week was full of great contest

Let’s Celebrate National Yearbook Week

The ultimate week to celebrate yearbook is almost here! National Yearbook Week is Oct. 4-10, 2020. Take advantage of this national event to celebrate the importance of yearbooks and promote your

Extra planning, flexibility key to 2021 yearbook production

Everything seem upside down? Let’s make it right side up. Everything seem unfamiliar? Let’s make it familiar. Balfour yearbook representative Betty Cruz shares ideas on how to plan for the

Before you give out books…

We love distribution day and the excitement of sharing yearbooks with the community. But we also worry about complaints. Hopefully, the unusualness of this year will make people kinder and more

Alternatives to drive-thru distribution

With a shelter-in-place order postponing production, many staffs are still waiting for books. Whether your school year is over or you’re worried about safety, you might not be keen on a drive-thru

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