The Colophon - Balfour Yearbooks Blog

As the school year marches on, it is more important than ever to grow your yearbook sales. Determining who hasn’t bought a yearbook and targeting those students will help you reach your sales goal.

February is one of the busiest months for yearbook production and deadlines. It is also a great time to run an index as a sales and coverage tool.

What a week it was! Creative yearbook staffs everywhere went all out to #celebrateyearbook - and the importance of yearbooks - during National Yearbook Week October 2-8. The week was full of great

Temperatures might still be in the 90’s in parts of the country, but the calendar says it’s fall and that means it’s time to sip pumpkin spiced lattes, check out craft shows, decorate Jack-O-Lanterns

We love distribution! We hate cranky parents. In all seriousness, save yourself time and grief by updating your email and voicemail.

Gratis. Free. No cost. When it comes to yearbook distribution, should any books be given away free of charge? We weigh in on the freebie dilemma.

The best yearbook is a sold-out yearbook. However, it’s always smart to have a few extras put away. Here’s why.

’Tis the season to focus on yearbook orders. Grab your cocoa, turn up the Christmas music and let’s ring in new sales.

Make it your own. Really. Three Balfour schools took the sticker craze to a whole new level with their 2021 yearbooks.

National Yearbook Week was a wonderful chance to celebrate yearbook staffs and the importance of yearbooks. The week was full of great contest entries and we’re excited to announce the winners. Each

The Nike swoosh. The FedEx arrow. The Starbucks siren. These iconic symbols are instantly recognizable, connecting to the product. Initiate your own brand recognition by creating a student media logo.

If you’ve already made the impossible happen, it’s time to look at other possibilities. Focus your energy on building book excitement and selling additional copies.