The Colophon - Balfour Yearbooks Blog

With a fresh perspective and new year ahead, it’s time to commit not only to the production, but the sale, of your yearbook. Check out these five strategies to get your staff going, plus a

Reassure your audience you’re capturing this historic year and they don’t want to miss out. Share the message to build excitement and boost sales.Spread the word. The yearbook is happening. This

Campus marketing is a bit tougher when you’re not on campus. More than ever, we should rely on eMarketing to boost yearbook sales.

When the coronavirus first began to spread in the spring, there

It was different, but creative yearbook staffs everywhere still found a way to #celebrateyearbook–and the importance of yearbooks–during National Yearbook Week. The week was full of great contest

The ultimate week to celebrate yearbook is almost here! National Yearbook Week is Oct. 4-10, 2020. Take advantage of this national event to celebrate the importance of yearbooks and promote your

Everything seem upside down? Let’s make it right side up. Everything seem unfamiliar? Let’s make it familiar. Balfour yearbook representative Betty Cruz shares ideas on how to plan for the

We love distribution day and the excitement of sharing yearbooks with the community. But we also worry about complaints. Hopefully, the unusualness of this year will make people kinder and more

With a shelter-in-place order postponing production, many staffs are still waiting for books. Whether your school year is over or you’re worried about safety, you might not be keen on a drive-thru

Can I still buy a book? When will yearbooks be here? How will they be distributed? Here’s how five schools are answering buyers’ questions.