The Colophon - Balfour Yearbooks Blog

Before you give out books…

Jun 9, 2020

We love distribution day and the excitement of sharing yearbooks with the community. But we also worry about complaints. Hopefully, the unusualness of this year will make people kinder and more

Alternatives to drive-thru distribution

Jun 2, 2020

With a shelter-in-place order postponing production, many staffs are still waiting for books. Whether your school year is over or you’re worried about safety, you might not be keen on a drive-thru

Spread the word: See how schools are updating their buyers

May 22, 2020

Can I still buy a book? When will yearbooks be here? How will they be distributed? Here’s how five schools are answering buyers’ questions.

Ready, set, post! Promote your book with powerful social media visuals

May 12, 2020

It’s never been trickier to market yearbooks. And yet, it’s never been easier. Here are three ways to create stunning visuals and wow buyers. And the coolest part? They’re all free.

The faculty meme challenge

Apr 14, 2020

There’s a meme for that. Yearbook staffs smartly use humorous memes to promote ad sales and distribution information. But a clever new strategy has schools utilizing their faculty and staff to

Promote the yearbook 24/7 with creative displays

Feb 4, 2020

Feature previous editions. Showcase photos. Celebrate achievements. Let the outside world have an inside look at the yearbook staff.

Boost revenue with group senior ads

Jan 21, 2020

Advertising is one of the easiest ways to boost the yearbook budget. But you may be overlooking some obvious prospects. Increase your revenue with group ads.

Revealing the cover builds excitement and sales

Jan 14, 2020

Shhhh…it’s a secret. For years, that was the mentality when it came to yearbook covers. But revealing the cover is a smart decision. Here’s why.

One of the most exciting things about yearbook

Monthly Marketing Magic, Part 2

Nov 12, 2019

Everyone see the lovely yearbooks? Now, watch them disappear! Ah, if only it was as easy as a magic trick. But we can become yearbook magicians with a little marketing magic. In this two-part

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