The Colophon - Balfour Yearbooks Blog

Every trade and profession has guidelines that can be stated in bumper sticker-like clarity.

Accounting:  Debits on the left, credits on the right.Mechanics:  Righty-tighty, lefty-loosey.Landscaping:

Our social media channels are targeted specifically for yearbook advisers and staffs. If you have an interest in yearbook education, coverage & design or photography, Balfour Yearbooks’ social media

If you and your staff are super-busy creating the yearbook and don’t have time to brainstorm a social media campaign, no worries! We’ve created a 13-day marketing promotion just for you. Add your own

Group photo day doesn’t need to resemble a mosh pit at a Metallica concert. To avoid constant chaos and faculty complaints, have a plan. Read our seven solutions here:

Quill and Scroll announced the winners of its 2015 Yearbook Excellence Contest recognizing the best in high school yearbook publishing. Students from several Balfour schools received awards for their

When you spend so much time and effort to create your book, you want to make sure as many students as possible have one.

In January contact students and/or parents of students who haven’t purchased a

Why didn’t you buy a yearbook?

What’s with the non-buyers? Be ready to address their objections. Zig Ziglar says, “Every sale has five basic obstacles: no need, no money, no desire, no hurry, no

Only 12% of people who make resolutions achieve them. Group resolutions won’t fare much better if you don’t have a plan. To create a course of action, have staff members read the resolutions. Then

Balfour now offers signage customized specifically for your school or yearbook program. Start the new year off right by creating a buzz. Establish a yearbook presence at your school. Like street

It’s the biggest complaint of non-buyers. “Why should I buy? I’m not in the yearbook.” It’s your job to SHOW them they are included so they will WANT to buy. Here’s how you can expertly share

What are you planning for the day before holiday break? Tap into your staff members’ anticipation of a vacation with an activity that captures the holiday spirit and promotes staff interaction.

Whether or not you include feature stories or alternative copy in your yearbook, your students will need to write headlines and captions for identification and reference. Well-written headlines draw