The Colophon - Balfour Yearbooks Blog

Seven Balfour Yearbooks representatives earned Certified Journalism Educator (CJE)

Balfour Yearbooks is proud to be a diamond sponsor for this year’s JEA/NSPA Fall National High School Journalism Convention in Orlando, FL. Thousands of students will converge on the Walt Disney

It’s the results that matter, right? After all, isn’t that the ultimate goal – to get more books into more students’ hands? Creative selling strategies can help attract attention.

Once your photographers have mastered the technical aspects of their cameras, it’s time to address the creative side of photography, starting with composition. Photographers should see themselves as

Too many choices.

The term “overchoice” was a concept introduced to our vocabulary by futurist Alvin Toffler. It’s a term describing the difficult time people have making a decision when faced with

Great photography is crucial to a fantastic yearbook.

No matter where you are in the production process, photo skills need to continue to be improved and reinforced. For interesting photo

National Yearbook Week is October 4-10. This honorary week (the first full week in October) is dedicated to the role that yearbooks play in America. It’s a great time to celebrate our emotional

BalfourTools^® and Adobe InDesign^® go hand in hand. They are two parts of the page construction process because BalfourTools makes Adobe InDesign yearbook friendly. It’s the #1 yearbook plug-in for

It’s the biggest yearbook sale of the year — and you’ll want to be a part of it! Schools across the country learn useful selling secrets during this annual event. National Buy Your Yearbook Day has

Once the theme is adopted, the cover created, the theme spreads refined and the typefaces selected, it is time to take theme development to the next level (verbal and visual support). The theme may