The Colophon - Balfour Yearbooks Blog

David Ogilvy, an advertising executive who was widely hailed as “The Father of Advertising, said, “On the average, five times as many people read the headline as read the body copy. When you have

Instagram, Pinterest, Vine, Snapchat, memes, emoticons, etc. Why are we talking with pictures? Did anyone poll language arts, English and journalism teachers? Did anyone ask them if words still

Even though you’re still selling yearbooks, it’s important to celebrate successes. You might say how can I celebrate this early if we’re still selling. Celebrating each milestone is important. Why?

Balfour congratulates Baylor University’s student media program for its outstanding achievement. When the Columbia Scholastic Press Association announced its most prestigious awards for collegiate

Scott Rensberger, a freelance visual story teller and award-winning international journalist, said, “I live by the saying, ‘A good story is everything.’ If you don’t have a great story, then

Universal, specific, adaptable, recognizable, factual, predictable, legitimate and multilingual. What could be this expansive? A Number. Count on it. Years after your graduation, numbers will tell

Seven Balfour Yearbooks representatives earned Certified Journalism Educator (CJE)

Balfour Yearbooks is proud to be a diamond sponsor for this year’s JEA/NSPA Fall National High School Journalism Convention in Orlando, FL. Thousands of students will converge on the Walt Disney

It’s the results that matter, right? After all, isn’t that the ultimate goal – to get more books into more students’ hands? Creative selling strategies can help attract attention.

Once your photographers have mastered the technical aspects of their cameras, it’s time to address the creative side of photography, starting with composition. Photographers should see themselves as

Too many choices.

The term “overchoice” was a concept introduced to our vocabulary by futurist Alvin Toffler. It’s a term describing the difficult time people have making a decision when faced with