The Colophon - Balfour Yearbooks Blog

When people are alone they tend to think, contemplate and observe their surroundings. On the other hand, working as part of a team, whether in classrooms, or on stages and fields, students have a

The yearbook index. It’s where you go to count how many pages you’re on. Ideally, it is also an accurate and reader-friendly reference tool. Columns and columns of names, ads, sports, clubs, classes

It is not what your readers are looking for. In fact, they are probably unaware of it. Nonetheless, white space is an important element of design. It directs readers to content on the spread: photos,

Colophon (ˈkäləfən,-ˌfän) Still can’t pronounce it? That’s OK. Click here, then click on the speaker. More important, what is a colophon and what does it do?

As the end of the 2015-16 school year draws near, your yearbook staff may have already considered covering historical news and events that occurred this year. However, you may not have the time or

Group photo day doesn’t need to resemble a mosh pit at a Metallica concert. To avoid constant chaos and faculty complaints, have a plan. Read our seven solutions here:

Whether or not you include feature stories or alternative copy in your yearbook, your students will need to write headlines and captions for identification and reference. Well-written headlines draw

David Ogilvy, an advertising executive who was widely hailed as “The Father of Advertising, said, “On the average, five times as many people read the headline as read the body copy. When you have

Instagram, Pinterest, Vine, Snapchat, memes, emoticons, etc. Why are we talking with pictures? Did anyone poll language arts, English and journalism teachers? Did anyone ask them if words still

Scott Rensberger, a freelance visual story teller and award-winning international journalist, said, “I live by the saying, ‘A good story is everything.’ If you don’t have a great story, then

Universal, specific, adaptable, recognizable, factual, predictable, legitimate and multilingual. What could be this expansive? A Number. Count on it. Years after your graduation, numbers will tell

Too many choices.

The term “overchoice” was a concept introduced to our vocabulary by futurist Alvin Toffler. It’s a term describing the difficult time people have making a decision when faced with