The Colophon - Balfour Yearbooks Blog

Whether or not you include feature stories or alternative copy in your yearbook, your students will need to write headlines and captions for identification and reference. Well-written headlines draw

David Ogilvy, an advertising executive who was widely hailed as “The Father of Advertising, said, “On the average, five times as many people read the headline as read the body copy. When you have

Instagram, Pinterest, Vine, Snapchat, memes, emoticons, etc. Why are we talking with pictures? Did anyone poll language arts, English and journalism teachers? Did anyone ask them if words still

Scott Rensberger, a freelance visual story teller and award-winning international journalist, said, “I live by the saying, ‘A good story is everything.’ If you don’t have a great story, then

Universal, specific, adaptable, recognizable, factual, predictable, legitimate and multilingual. What could be this expansive? A Number. Count on it. Years after your graduation, numbers will tell

Too many choices.

The term “overchoice” was a concept introduced to our vocabulary by futurist Alvin Toffler. It’s a term describing the difficult time people have making a decision when faced with

Once the theme is adopted, the cover created, the theme spreads refined and the typefaces selected, it is time to take theme development to the next level (verbal and visual support). The theme may