Feature previous editions. Showcase photos. Celebrate achievements. Let the outside world have an inside look at the yearbook staff.
Boost revenue with group senior ads
Advertising is one of the easiest ways to boost the yearbook budget. But you may be overlooking some obvious prospects. Increase your revenue with group ads.
Revealing the cover builds excitement and sales
Shhhh…it’s a secret. For years, that was the mentality when it came to yearbook covers. But revealing the cover is a smart decision. Here’s why.
One of the most exciting things about yearbook is
Monthly Marketing Magic, Part 2
Everyone see the lovely yearbooks? Now, watch them disappear! Ah, if only it was as easy as a magic trick. But we can become yearbook magicians with a little marketing magic. In this two-part post,
Track students in the book
After the book arrives, it can be frustrating to realize a handful of students ended up all over the book. If you’ve never kept track or want a better system, here are suggestions for tracking
2019 National Yearbook Week: Here are the winners!
National Yearbook Week was a wonderful chance to celebrate yearbook staffs and the importance of yearbooks. The week was full of great contest entries (especially in the munchie category!) and we’re
Get ready for NBYYD on October 23rd!
Get ready! It’s coming! National Buy Your Yearbook Day is Wednesday, Oct. 23. We created this annual event as a special day of the school year to focus specifically on yearbook sales, and build
Do you keep your commission checks?
From time to time, we share relevant conversations from our Balfour Advisers Facebook group. This post focuses on commission checks from portrait companies. Some comments have been edited for space
Monthly Marketing Magic
Everyone see the lovely yearbooks? Now, watch them disappear! Ah, if only it was as easy as a magic trick. But we can become yearbook magicians with a little marketing magic. In this two-part post,
National Yearbook Week: Here are the contests!
It’s almost here! National Yearbook Week is Oct. 6-12. Join us for a fun week of contests celebrating the importance of yearbooks and the yearbook staff. Six lucky staffs will take home $50 gift
Celebrate National Yearbook Week
“School yearbooks not only chronicle educational achievement and school tradition but are a part of them.” -President Ronald Reagan, Sept. 17, 1987