Election Coverage

Every four years we get a chance to focus on a bit of national history in our books. And this year will no doubt be one of the most historic and talked about elections. Whether you include a simple survey or devote two pages to the 2016 Presidential Election, have fun with your coverage and design. Consider these possibilities:
  • Poll students on who they would have voted for
  • Write a feature about the seniors who volunteered on a political campaign
  • Interview students who voted for the first time
  • Gather opinions on the results of the election
  • Create a timeline of the most interesting and unusual soundbites from the election
  • Explain the Electoral College through graphics and text
  • Utilize an artist to create drawings, painting or computer-generated art of the candidates and the parties
Still need ideas? Check our Pinterest board for suggestions including recent coverage and yearbooks’ spreads from previous election years.

NBYYD: Gotta get a Yearbook!


National Buy Your Yearbook Day is the perfect time to focus specifically on yearbook sales. Schools across the country join together in a coordinated effort to build excitement about the book and encourage sales.

Here are fun ideas for how to get creative and sell books:

  • -Plaster the school with signs, banners and flyers promoting NBYYD and yearbook sales.
  • -Wrap slips around the candy in the vending machines or at the concession stand that have the yearbook price and where to buy.
  • -Offer a “special” to students buying on NBYYD. Consider complimentary nameplates/name stamping or a discounted price. Remind everyone the special deal is for this one day only to promote a sense of urgency to buy.
  • -Promote the sale with Facebook, Instagram and Twitter posts in the weeks before. Throughout the day on the 20th, remind people about the sale and feature students buying their books.
  • -Give an inexpensive piece of candy with on-campus orders with a message saying “Thanks for being so sweet and buying your yearbook!”

We’re holding contests and awarding prizes every hour to staffs with the best sales techniques, selling ideas and overall enthusiasm for NBYYD. Share anything that captures the yearbook’s place in your community: your yearbook staff space, staff antics or fun, unusual sales campaigns or promotions – anything that shows what being a part of the yearbook staff means to you.

The more creative your entry, the better! Simply follow/like us on Facebook and Twitter & tag your submission with #GottaGetAYearbook on NBYYD to be eligible.


Why we Tell Stories

Oct4Are you missing the Olympics yet? One of the best aspects of the two-week sporting bonanza is the storytelling. NBC spends months researching, filming and editing features on the athletes.

Tom Rinaldi does it on a weekly basis for ESPN. His voiceover indicates you’re in for a great story. From heartbreaking to soul lifting, Rinaldi shares incredible stories of players, fans and coaches.

Those stories remind us everyone has a story to tell. And it’s important to share them. Your staff members’ challenge is to get people talking, relating their unique experiences, situations, histories, challenges and triumphs.

As you seek out new stories to tell:

  • Encourage your staff to talk to students they’ve never met before. Consider sending them out once a week to discover new stories on your campus, not coming back until they’ve met a new person and have a great story to share.
  • Think about what will make their stories interesting and worth reading or watching.
  • Have a beginning, middle and end to the story to draw the reader in and keep them.
  • Include descriptions of specific, memorable moments. Include strong details and colorful quotes.
  • Feature those stories in your yearbook so they’ll be shared and permanently recorded.


Need inspiration? Grab some tissue and watch a few of Tom Rinaldi’s features for ESPN: a Game Day story about a sick LSU fan, sportsmanship on the basketball court and the night a basketball manager became the star athlete.

Celebrate National Yearbook Week with us!


Join us for a fun week of contests celebrating National Yearbook Week.  One lucky staff will take home a $50 gift card each day!

  • Staff Selfie Monday– Send us a selfie of your yearbook staff. Most creative selfie wins a $50 gift card.
  • Theme Tuesday- Dig through your old yearbooks and send us a picture of a yearbook cover showing the funniest/quirkiest theme your school has ever done. We want to see it all! Staff with the best theme wins a $50 gift card.
  • Volume 1 Wednesday- Send us a picture of Volume One of your yearbook. Be sure to include the year because the staff with the oldest volume one yearbook wins a $50 gift card.
  • Throwback Thursday– Did your principal, school nurse, yearbook adviser or other faculty member graduate from your high school? Show us their picture in an old yearbook, alongside their current photo. Participants will be entered in a drawing for a $50 gift card.
  • Famous Friday- Did someone famous graduate from your school? Show us their high school yearbook photo and the year they graduated to be entered in a drawing for a $50 gift card.

How to Play

Entering our daily contests is easy! Simply follow us @BalfourYB on Twitter, then post photos from your staff Twitter account using the hashtag #CelebrateYearbook.Don’t have a staff Twitter? You can use a personal one, but tell us your school name, city and state.  One winner will be chosen each day, and your $50 gift card will ship at the end of the week.

NOTE: Everyone is welcome to play. Your school does not need to be a Balfour Yearbooks customer to win.

Fun with Fonts


One of the best ways to illustrate a yearbook’s theme is through the font choices. Whether you’re going for a fun, flirty look or an elegant, classic feel, the typography can emphasize, clarify and support the theme. Consider these suggestions as you narrow your font choices:

  • Select a font that has a large family with plenty of weights – Choosing a font family with lots of brothers, sisters and cousins (i.e. thin, book, medium, medium italic, etc.) allows you to have versatility, but the consistency of the same typeface. Use a book or regular weight for body copy, but consider using an italic, medium or condensed version for secondary coverage type. Mixing light and bold weights are a great way to add contrast in headlines.
  • Establish a type hierarchy and stick to it – Once you choose a size and leading for body copy and secondary coverage, keep to those sizes throughout the book for consistency.
  • Not sure what sizes to use? Try 9 to 10 pt for body copy, 7 to 9 pt for secondary coverage, 16-24 pt for secondary headlines and 48 pt and higher for headlines. Before submitting spreads, we recommend printing pages at 100 percent and comparing to the previous yearbook and other books to verify the size is big enough for readability, but not too large to distract from the other elements on the page.
  • Consider adding an accent font – A fun, decorative or bold font can reflect the personality of the theme and accentuate the tone in a fabulous way. Just remember, it’s an accent for a reason. A little goes a long way.

Did you know? With a new year, we’re excited to provide a host of new typography choices. New font posters will arrive in a few weeks, but in the meantime, here’s the full list of our new fonts and smart combinations.