The Colophon - Balfour Yearbooks Blog

Having trouble getting photos of Cross Country? Golf? Field trips? Physics projects?

Yearbook photographers can’t be everywhere so why not allow students or parents who are at sporting events,

National Buy Your Yearbook Day (NBYYD) was created to designate a special time of the school year to focus specifically on yearbook sales. Schools across the country join together in a coordinated

by Jack Kennedy Dow Jones Newspaper Fund 1993 Teacher of the Year

The difference between good reporting and great reporting lies in the “little things.”

Grading students’ work for scholastic publications is a frequently shared challenge for new and experienced advisers alike. Portfolio assessments are a highly effective evaluation tool for journalism

Balfour’s Intensity Workshop is a 3-day immersion training in all things YEARBOOK. Yearbook advisers, editors and staff are welcome to attend the workshop, which will be held Saturday, Sept. 26 –

Incorporate your yearbook theme in your sales campaign. Yes, that’s right. Don’t keep your theme a secret! Using your theme in words, graphics and colors

Book bag. Check. √

Pen & Pencils. Check. √

Notebook. Check. √

Balfour’s Intensity Workshop. Check. √

Boy Scouts have known it since 1907: Be Prepared. “Prepared for what?” you may ask.

Anything and everything.

1. Is it recognizable? The theme is the brand for the school year. It is

It’s the ultimate goal and highest compliment – a yearbook ‘sell out.’ A Yearbook Sales Manager and simple marketing plan can make all the difference. Balfour is here to help with the promotion and