The Colophon - Balfour Yearbooks Blog

Incorporate your yearbook theme in your sales campaign. Yes, that’s right. Don’t keep your theme a secret! Using your theme in words, graphics and colors

Book bag. Check. √

Pen & Pencils. Check. √

Notebook. Check. √

Balfour’s Intensity Workshop. Check. √

Boy Scouts have known it since 1907: Be Prepared. “Prepared for what?” you may ask.

Anything and everything.

1. Is it recognizable? The theme is the brand for the school year. It is

It’s the ultimate goal and highest compliment – a yearbook ‘sell out.’ A Yearbook Sales Manager and simple marketing plan can make all the difference. Balfour is here to help with the promotion and

Back-to-school is the most important campaign of the year. Early sales help build momentum and generate buzz about the book. The earlier you start the more books you will sell.

by Nancy Ruth Patterson  1991 Inductee, National Scholastic Journalism Hall of Fame

Helen Keller taught me how to teach writing.

by Bruce Watterson, Public Relations and Communications Consultant (formerly Chair of the CSPA Judging Standards & Practices)

The life cycle of a yearbook inspires. It is both frantic and fun. In the