The Colophon - Balfour Yearbooks Blog

As the school year marches on, it is more important than ever to grow your yearbook sales. Determining who hasn’t bought a yearbook and targeting those students will help you reach your sales goal.

You explore a blog to find tips, expand knowledge, see trends or catch up. Balfour’s “Colophon” is true to its name because it is a source of vital information, like the colophon in a yearbook. In

As a reference tool, readers go to the index to find content (people, sports, clubs, classes, etc.). But it can be more than a sea of type.

Think of the index as an opportunity to expand coverage and

Traveling to a state or national journalism conference can change you, your staff, and your journalism program. Attending a convention makes your students aware of the possibilities and the

Most people would rather work on their taxes than handle group and team pictures for the yearbook. It can be tedious. Group shots are an important historical reference. Below are 10 things to

In elementary school, there was always a Valentine’s Day party. Each student decorated a shoe box and exchanged cards. Everyone left with a stack of friendly love notes and a lot of candy.

Fifteen Balfour schools were selected as National Scholastic Press Association (NSPA) Yearbook Pacemaker and Associated Collegiate Press (ACP) Pacemaker finalists.

It’s now 2016 and there’s absolutely no reason why your yearbook should not be promoted on social media. If you and your staff are

February is one of the busiest months for yearbook production and deadlines. It is also a great time to run an index as a sales and coverage tool.