The Colophon - Balfour Yearbooks Blog

Why didn’t you buy a yearbook?

What’s with the non-buyers? Be ready to address their objections. Zig Ziglar says, “Every sale has five basic obstacles: no need, no money, no desire, no hurry, no

Only 12% of people who make resolutions achieve them. Group resolutions won’t fare much better if you don’t have a plan. To create a course of action, have staff members read the resolutions. Then

Balfour now offers signage customized specifically for your school or yearbook program. Start the new year off right by creating a buzz. Establish a yearbook presence at your school. Like street

It’s the biggest complaint of non-buyers. “Why should I buy? I’m not in the yearbook.” It’s your job to SHOW them they are included so they will WANT to buy. Here’s how you can expertly share

What are you planning for the day before holiday break? Tap into your staff members’ anticipation of a vacation with an activity that captures the holiday spirit and promotes staff interaction.

Whether or not you include feature stories or alternative copy in your yearbook, your students will need to write headlines and captions for identification and reference. Well-written headlines draw

by Linda Ballew Dow Jones Newspaper Fund 2005 Teacher of the Year

In Three Cups of Tea, journalist David Oliver Relin relates a story about a mountain climber who built schools for girls in

David Ogilvy, an advertising executive who was widely hailed as “The Father of Advertising, said, “On the average, five times as many people read the headline as read the body copy. When you have

Instagram, Pinterest, Vine, Snapchat, memes, emoticons, etc. Why are we talking with pictures? Did anyone poll language arts, English and journalism teachers? Did anyone ask them if words still

Even though you’re still selling yearbooks, it’s important to celebrate successes. You might say how can I celebrate this early if we’re still selling. Celebrating each milestone is important. Why?

Balfour congratulates Baylor University’s student media program for its outstanding achievement. When the Columbia Scholastic Press Association announced its most prestigious awards for collegiate

Scott Rensberger, a freelance visual story teller and award-winning international journalist, said, “I live by the saying, ‘A good story is everything.’ If you don’t have a great story, then