The Colophon - Balfour Yearbooks Blog

It’s the ultimate goal and highest compliment – a yearbook ‘sell out.’ A Yearbook Sales Manager and simple marketing plan can make all the difference. Balfour is here to help with the promotion and

Back-to-school is the most important campaign of the year. Early sales help build momentum and generate buzz about the book. The earlier you start the more books you will sell.

by Nancy Ruth Patterson  1991 Inductee, National Scholastic Journalism Hall of Fame

Helen Keller taught me how to teach writing.

by Bruce Watterson, Public Relations and Communications Consultant (formerly Chair of the CSPA Judging Standards & Practices)

The life cycle of a yearbook inspires. It is both frantic and fun. In the

Oops. You’ve inherited a staff straight from the movie “Mean Girls.” Now, what? The yearbook classroom should be run like a business. Students are learning valuable life skills and job

Does your yearbook deliver in the summer? If so, did you ever wish you could extend yearbook content by covering spring sports, prom, graduation and more? You can! With BAL4.tv QR codes you can add

Many people think summer isn’t a good time for networking. They assume because people tend to go on vacations, attend more personal than school-related activities and focus on family and friends,

3-2-1…takeoff!

“It’s a wrap!” Wouldn’t it be nice to say some magic words and have everything come together at the end of the school year? Voila! The end.

Through interactive experiences that motivate and engage us, we learn not only the facts, but also the important, underlying hows and whys. Our new training program, Balfour Adviser Academy, offers

Frequently, advisers ask what to do with their classes when the book is done. Others are looking for an end of the year project or something to use as a final assessment.

One solution is a photo

If you haven’t already, now is the time to plan to take your staff to a summer yearbook workshop. Attending training in the summer not only gives the students a jump start on the book, it also