The Colophon - Balfour Yearbooks Blog

By Anne Hayman, yearbook adviser Arlington High School, Arlington, Washington

Why is it so difficult to catch our own mistakes? According to psychologist Tom Stafford, what is on the screen or on the

by Leigh Ann Danley, yearbook adviser Peachtree Ridge High School, Suwanee, Georgia

In psychological terms, it’s called “chunking.” Divide a 10-digit phone number into three chunks and it is easier

by Jamie Demeter, yearbook adviser Ft. Zumwalt South High School, St. Peters, Missouri

It’s a mystery. What goes on in that room? No one gets it. Wait a minute. There are people who understand what a

by Edie Pondillo, yearbook adviser Riverdale High School, Murfreesboro, Tennessee

Rubrics are valuable because they specifically communicate advisers’ expectations to their staffs. This 3-part rubric

By Denise Adams, yearbook adviser B F Terry High School, Rosenberg, Texas

“We—think—we—can. We—think—we—can.” Attitude can make a seemingly impossible task possible. Want to sell more yearbooks? We

Throughout the country, schools are experiencing a record numbers of snow days. While this definitely impacts the yearbook staff’s ability to meet deadlines, how do these bad weather days affect the

Make sure your buyers realize when their last opportunity to buy a yearbook is approaching. You can do this by reminding parents with a voice mail from your school’s principal. A message from a

by Bernadette Cranmer, yearbook adviser Granite Bay High School, California

You finished the  last pages. There’s nothing left to do but correct proofs and plan distribution. Now what? How do you

As the school year marches on, it is more important than ever to grow your yearbook sales. Determining who hasn’t bought a yearbook and targeting those students will help you reach your sales goal.

You explore a blog to find tips, expand knowledge, see trends or catch up. Balfour’s “Colophon” is true to its name because it is a source of vital information, like the colophon in a yearbook. In

As a reference tool, readers go to the index to find content (people, sports, clubs, classes, etc.). But it can be more than a sea of type.

Think of the index as an opportunity to expand coverage and

Traveling to a state or national journalism conference can change you, your staff, and your journalism program. Attending a convention makes your students aware of the possibilities and the