The Colophon - Balfour Yearbooks Blog

With final submission lists coming due, this is a smart time to amp up sales, because the best yearbook is a sold-out yearbook.

If you haven’t focused much on sales, the beginning of the new year is

Another successful National Buy Your Yearbook Day has come and gone, and we are excited to announce our 2017 winners! We were inspired and impressed by the extent to which your staffs are promoting

The first week of October was National Yearbook Week, a tradition started back in the '80s when Ronald Reagan was president. But National Buy Your Yearbook Day is a Balfour tradition and one of our

The yearbook staff at Inglemoor High School in Kenmore, Wash., paints signs to hang around campus, letting students and parents know yearbooks are on sale.

Advisers and their dedicated staff members

National Buy Your Yearbook Day is the perfect time to focus specifically on yearbook sales. Schools across the country join together in a coordinated effort to build excitement about the book and

Join us for a fun week of contests celebrating National Yearbook Week.  One lucky staff will take home a $50 gift card each day!

Using a grid system, have your staff sell space in your advertising section rather than pieces of a page. This will make the time and effort of selling and designing your ads worthwhile. Because

Ever wonder how some schools increase yearbook sales? Well, the secret’s out! We’ve asked for advice from our top-performing schools.

The editor leans against the table faking nonchalance. The nervous energy in the room runs like electrical sparks to the staff members’ hands and feet making them twitch. Finally uncovered, the staff