The Colophon - Balfour Yearbooks Blog

If you and your staff are super-busy creating the yearbook and don’t have time to brainstorm a social media campaign, no worries! We’ve created a 13-day marketing promotion just for you. Add your own

When you spend so much time and effort to create your book, you want to make sure as many students as possible have one.

In January contact students and/or parents of students who haven’t purchased a

Why didn’t you buy a yearbook?

What’s with the non-buyers? Be ready to address their objections. Zig Ziglar says, “Every sale has five basic obstacles: no need, no money, no desire, no hurry, no

It’s the biggest complaint of non-buyers. “Why should I buy? I’m not in the yearbook.” It’s your job to SHOW them they are included so they will WANT to buy. Here’s how you can expertly share

Even though you’re still selling yearbooks, it’s important to celebrate successes. You might say how can I celebrate this early if we’re still selling. Celebrating each milestone is important. Why?

It’s the results that matter, right? After all, isn’t that the ultimate goal – to get more books into more students’ hands? Creative selling strategies can help attract attention.

It’s the biggest yearbook sale of the year — and you’ll want to be a part of it! Schools across the country learn useful selling secrets during this annual event. National Buy Your Yearbook Day has

National Buy Your Yearbook Day (NBYYD) was created to designate a special time of the school year to focus specifically on yearbook sales. Schools across the country join together in a coordinated

Incorporate your yearbook theme in your sales campaign. Yes, that’s right. Don’t keep your theme a secret! Using your theme in words, graphics and colors