The Colophon - Balfour Yearbooks Blog

By Randy Elliott

Randy Elliott is the West Coast regional vice president for Balfour Yearbooks.

Who says that the cheerleaders and football teams are the only folks that can have a booster club?

The holiday season is the perfect time to show your gratitude. And, saying “thank you” can go a long way in sales. Think of a retailer who offers a loyalty program such as cash-back rewards, airline