Digital tools for yearbook advisers

As many staffs meet virtually, advisers are scrambling for curriculum and lessons they can use remotely. Here are several resources to make planning easier.

It’s time to switch to a chronological yearbook

Will football games happen? When will clubs get to meet? When will everyone be back on campus? With all the uncertainty surrounding this school year, there’s one thing that’s abundantly clear: this

What a Great Story! Read the winning entry and finalists

We were blown away with all the entries in our first-ever Great Story contest. From feature stories to personal revelations, the stories were heartfelt and heartbreaking.


Unprecedented times call for unprecedented stories. Tell us how life has changed because of the coronavirus outbreak.

Sports copy 101

Is it girl’s basketball or girls’ basketball? Neither actually. Sports grammar and style can be tricky, especially if you’re not super familiar with all the sports. Here’s seven suggestions to clean

It’s all in your headline

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” –David Ogilvy, British

The find-a-story challenge

Everyone has a story to tell. It’s an old axiom that benefits the yearbook world. Unheard stories all around us—in the next seat and the classroom down the hall, at club meetings and late-night

Tweets and texts can’t take the place of face-to-face interviews

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or email

Should you include senior quotes?

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

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