Kel Lemons

Recent Posts

Tweets and texts can’t take the place of face-to-face interviews

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or email

Understanding Photography: Composition

Photography is all about capturing a moment. How you capture that moment can make the difference between a dull photo and a powerful one. Here are five composition principles that can dramatically

Should you include senior quotes?

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

Twelve Balfour schools named NSPA Pacemaker Finalists

Twelve Balfour schools were named Pacemaker Finalists Tuesday by the National Scholastic Press Association.

Feature different modules for more storytelling opportunities

Modular design has become a compelling choice for yearbook layouts. Utilizing modules can reap huge benefits: more organized coverage, varied storytelling opportunities and additional photos and

Sub ideas: Future Me letter

Creating substitute plans can be more work than it’s worth. It can be especially complicated when students aren’t allowed on computers while you’re out. Here’s one lesson plan that will make your

Congratulations to our Fall 2019 Great Shot Photo Winners!

We are excited to announce the winners of the Fall 2019 edition of Balfour’s Great Shot Photo Contest. This semester’s contest included the categories Autumn and Leading Lines, and a K-8 category.

Wow with winter wonderland spreads

Unexpected snow and Christmas lights. Pumpkin spice lattes and holiday getaways. Chilly weather and winter breaks are the perfect excuses for seasonal coverage. Bring on the winter wonderland spreads!

More to the game: sports alternative copy

Sports coverage shouldn’t be terrible. But often our unfamiliarity with sports terminology or the season’s outcome results in vague or fluff-filled stories. Worse, sometimes the story is omitted

Balfour schools win design, writing and photo recognition in NSPA’s 2019 Individual Awards

Eight schools placed in design, photo, story and portfolio categories of NSPA’s 2019 Individual Awards.

More with Modules

Get more bang for your buck with modular design. Modules provide more: more compelling design, more storytelling formats and more opportunities to feature students, classes, clubs and sports.

Monthly Marketing Magic, Part 2

Everyone see the lovely yearbooks? Now, watch them disappear! Ah, if only it was as easy as a magic trick. But we can become yearbook magicians with a little marketing magic. In this two-part post,

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