Kel Lemons

Recent Posts

That’s a Great Design! Congratulations to the winners of our design contest

We’re excited to share the winning layouts from our inaugural Great Design contest.

Ready, set, post! Promote your book with powerful social media visuals

It’s never been trickier to market yearbooks. And yet, it’s never been easier. Here are three ways to create stunning visuals and wow buyers. And the coolest part? They’re all free.

Sneak peek videos become yearbook phenomenon

Before this spring, yearbook staffs kept their inside pages a secret, reveling in the reveal on distribution day. But the pandemic forced staffs to rethink their marketing strategy, doing something

For the love of journalism: one adviser’s path from newbie to yerd

Adviser Kristin Taylor (center) examines a spread with co-editors in chief Siena Mizel and Julia Wanger. Mizel and Wanger have been on yearbook staff all four years of high school. Photo by Quincy

Congratulations to our Spring 2020 Great Shot Photo Winners!

We are excited to announce the winners of the Spring 2020 edition of Balfour’s Great Shot Photo Contest. This edition of the contest was unlike any we’ve done before, as this spring has proven that

Balfour employees sew masks for Waco hospitals

Balfour employees at the letter jacket facility in Waco, TX, have been sewing masks for local hospitals. They were crafted from cap and gown fabric from Gaspard, Balfour’s sister company, also owned

We had so much fun at '21 Jumpstart, we're ready for more!

After an epic day of journalism, we're back with more training and content to get your staffs ready for 2021. Each week we're bringing one of our speakers back for another valuable session. Join us

The new normal for autographs: virtual signing parties

No school? No problem. Thanks to an exclusive collaboration with Tribute, we’re offering virtual signing parties for students missing out on yearbook signing.

’21 JUMPSTART Resources

We hoped you’ve enjoyed watching with us! Many have asked about rewatching the video and resources from the sessions.

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