The Colophon - Balfour Yearbooks Blog

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” –David Ogilvy, British

Feature previous editions. Showcase photos. Celebrate achievements. Let the outside world have an inside look at the yearbook staff.

Academics. It’s the whole reason we’re in school. And yet, too often the coverage is lackluster and the photos are well, lacking. Let’s change this by capturing real moments in the classroom.

Everyone has a story to tell. It’s an old axiom that benefits the yearbook world. Unheard stories all around us—in the next seat and the classroom down the hall, at club meetings and late-night

Advertising is one of the easiest ways to boost the yearbook budget. But you may be overlooking some obvious prospects. Increase your revenue with group ads.

Advising isn’t easy. There are long hours, stressful deadlines and oh yeah, a book to finish. But the rewards ultimately outweigh the tough days.

Looking for another creative way to add the wow factor to your book? Get it by literally adding to your book—include a tip-in in your yearbook for extra coverage.