Balance yearbook coverage with ‘Me’ and ‘Us’ experiences

When people are alone they tend to think, contemplate and observe their surroundings. On the other hand, working as part of a team, whether in classrooms, or on stages and fields, students have a

Enter to win in the Great Shot Photo Contest

What separates a snapshot from a really great image? The story it captures. It’s without question: The more emotion a photo conveys, the bigger the story it has to tell. Whether it’s enthusiasm or

9 Balfour yearbooks earn Gold and Silver Crowns

Nine yearbooks published by Balfour earned Crown awards from Columbia Scholastic Press Association (CSPA) this week. Seven yearbooks earned Silver Crown awards, with two books earning Gold Crowns

Way to go! Motivation via appreciation

It’s that time of the year. Inertia has set in and your students are stuck. (Metaphorically, the gas is no longer getting to the engine.) At this point, an adviser’s encouragement only goes so far.

Index: it’s more than names and numbers

The yearbook index. It’s where you go to count how many pages you’re on. Ideally, it is also an accurate and reader-friendly reference tool. Columns and columns of names, ads, sports, clubs, classes

Your principal is your yearbook’s best salesperson

Make sure your buyers realize when their last opportunity to buy a yearbook is approaching. You can do this by reminding parents with a voicemail from your school’s principal. A message from a school

Need money? TeamWorks works

Every successful organization does fundraising at one time or another. Whether it’s your own yearbook or another organization at your school, Balfour is here to help with a super-easy solution for

White space: It's nothing

It is not what your readers are looking for. In fact, they are probably unaware of it. Nonetheless, white space is an important element of design. It directs readers to content on the spread: photos,

Wrap up yearbook sales with a calling campaign

The best yearbook is a sold-out yearbook. If you still have copies available for sale, here’s a highly-effective strategy to finish your sales on a high note. It’s easy to do and will yield results

Colophon – Let’s be clear

Colophon (ˈkäləfən,-ˌfän) Still can’t pronounce it? That’s OK. Click here, then click on the speaker. More important, what is a colophon and what does it do?

Extend coverage with a year-in-review insert

As the end of the 2015-16 school year draws near, your yearbook staff may have already considered covering historical news and events that occurred this year. However, you may not have the time or

Share the {yearbook} love

In elementary school, there was always a Valentine’s Day party. Each student decorated a shoe box and exchanged cards. Everyone left with a stack of friendly love notes and a lot of candy.

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