The Colophon - Balfour Yearbooks Blog

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” –David Ogilvy, British

Feature previous editions. Showcase photos. Celebrate achievements. Let the outside world have an inside look at the yearbook staff.

Looking for another creative way to add the wow factor to your book? Get it by literally adding to your book—include a tip-in in your yearbook for extra coverage.

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or email

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

Unexpected snow and Christmas lights. Pumpkin spice lattes and holiday getaways. Chilly weather and winter breaks are the perfect excuses for seasonal coverage. Bring on the winter wonderland spreads!