InstaAppeal: promote yearbook by building social media presence

A strong social media presence—it’s the newest “must have” in the media world, including student media. While yearbook advisers and staffs may be well-versed in the realm of print, going social may

The Essentials: The Index

As part of our series, “The Essentials,” we’ll discuss the required elements of yearbook. Today, we’ll focus on the index.

It might be the most banal part of the yearbook, but it’s an essential one.

Guest Blog: Chronological coverage adds flexibility and authenticity

Hendrickson High School adviser Kari Riemer (left) works with her 2018 yearbook editors on their chronological coverage plan. Photo by Ian Falkenbury

From Advisers to Zero Hour: A to Z spreads wow audiences with maximum content, fun design

ABCs aren’t just for kindergarteners. Spreads with an alphabet hook provide 26 ways to maximize coverage in a powerful and creative presentation. We love A to Z spreads for their versatility, design

The Essentials: Table of Contents

As part of our series, “The Essentials,” we’ll discuss the required elements of yearbook. Today, we’ll focus on the table of contents.

Guest Blog: What is visual-verbal collaboration?

From time to time we feature guest columns from Balfour advisers. Here’s a guest post from Holy Trinity Episcopal School adviser Sarah Tricano. Sarah shares examples of visual-verbal collaborations

2019 Pantone Color of the Year: Living Coral

Last week, Pantone introduced Living Color as the 2019 Pantone Color of the Year. According to the company’s news release, “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth

Guest Blog: Hurricane Harvey brings change to school and its yearbook

From time to time we feature guest columns from Balfour advisers. In this guest post, St. Thomas' Episcopal School adviser David Graves shares how Hurricane Harvey impacted his staff's book in 2018.

The Essentials: Group photos

Group photographs provide a visual record of the people in an organization or on a team. Helpyour readers by arranging and naming people in group photos in a logical and consistent manner.

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