Shhhh…it’s a secret. For years, that was the mentality when it came to yearbook covers. But revealing the cover is a smart decision. Here’s why.
One of the most exciting things about yearbook is
Educational subject matter experts share their best advice, research, how-to's and insights - all in the name of helping you level-up your knowledge.
Shhhh…it’s a secret. For years, that was the mentality when it came to yearbook covers. But revealing the cover is a smart decision. Here’s why.
One of the most exciting things about yearbook is
Looking for another creative way to add the wow factor to your book? Get it by literally adding to your book—include a tip-in in your yearbook for extra coverage.
This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.
It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or email
Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and
Unexpected snow and Christmas lights. Pumpkin spice lattes and holiday getaways. Chilly weather and winter breaks are the perfect excuses for seasonal coverage. Bring on the winter wonderland spreads!
Sports coverage shouldn’t be terrible. But often our unfamiliarity with sports terminology or the season’s outcome results in vague or fluff-filled stories. Worse, sometimes the story is omitted
Get more bang for your buck with modular design. Modules provide more: more compelling design, more storytelling formats and more opportunities to feature students, classes, clubs and sports.
Everyone see the lovely yearbooks? Now, watch them disappear! Ah, if only it was as easy as a magic trick. But we can become yearbook magicians with a little marketing magic. In this two-part post,
This is part of an occasional photography series. This inaugural post starts at the beginning--;with the basics. Let's walk through simple dos and don'ts of photography.
Fall is here and so is the Great Shot Photo Contest! Our semi-annual photography competition is back for its fall semester iteration and we have two great categories for you to enter.
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