The Colophon - Balfour Yearbooks Blog

It’s now 2016 and there’s absolutely no reason why your yearbook should not be promoted on social media. If you and your staff are

February is one of the busiest months for yearbook production and deadlines. It is also a great time to run an index as a sales and coverage tool.

Do you need ideas for last-minute yearbook sales? Are you struggling to reach students who haven’t bought a yearbook? Check out the GREEN KIT, a detailed plan for targeting non-buyers.

By Randy Elliott

Randy Elliott is the West Coast regional vice president for Balfour Yearbooks.

Who says that the cheerleaders and football teams are the only folks that can have a booster club?

The holiday season is the perfect time to show your gratitude. And, saying “thank you” can go a long way in sales. Think of a retailer who offers a loyalty program such as cash-back rewards, airline