Share a little love on Valentine’s Day

With Valentine’s Day around the corner, it’s the perfect time to take a little yearbook break and share a lot of love for your staff.

February 14th is a good excuse to show affection and

Promote the yearbook 24/7 with creative displays

Feature previous editions. Showcase photos. Celebrate achievements. Let the outside world have an inside look at the yearbook staff.

Academic photography: capture students in the act of learning

Academics. It’s the whole reason we’re in school. And yet, too often the coverage is lackluster and the photos are well, lacking. Let’s change this by capturing real moments in the classroom.

The find-a-story challenge

Everyone has a story to tell. It’s an old axiom that benefits the yearbook world. Unheard stories all around us—in the next seat and the classroom down the hall, at club meetings and late-night

Boost revenue with group senior ads

Advertising is one of the easiest ways to boost the yearbook budget. But you may be overlooking some obvious prospects. Increase your revenue with group ads.

Happy Adviser Appreciation Day!

Advising isn’t easy. There are long hours, stressful deadlines and oh yeah, a book to finish. But the rewards ultimately outweigh the tough days.

Revealing the cover builds excitement and sales

Shhhh…it’s a secret. For years, that was the mentality when it came to yearbook covers. But revealing the cover is a smart decision. Here’s why.

One of the most exciting things about yearbook is

Add more wow factor with tip-ins

Looking for another creative way to add the wow factor to your book? Get it by literally adding to your book—include a tip-in in your yearbook for extra coverage.

Tweets and texts can’t take the place of face-to-face interviews

This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.

It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or email

Understanding Photography: Composition

Photography is all about capturing a moment. How you capture that moment can make the difference between a dull photo and a powerful one. Here are five composition principles that can dramatically

Should you include senior quotes?

Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and

Twelve Balfour schools named NSPA Pacemaker Finalists

Twelve Balfour schools were named Pacemaker Finalists Tuesday by the National Scholastic Press Association.

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