Advertising is one of the easiest ways to boost the yearbook budget. But you may be overlooking some obvious prospects. Increase your revenue with group ads.
Happy Adviser Appreciation Day!
Advising isn’t easy. There are long hours, stressful deadlines and oh yeah, a book to finish. But the rewards ultimately outweigh the tough days.
Revealing the cover builds excitement and sales
Shhhh…it’s a secret. For years, that was the mentality when it came to yearbook covers. But revealing the cover is a smart decision. Here’s why.
One of the most exciting things about yearbook is
Add more wow factor with tip-ins
Looking for another creative way to add the wow factor to your book? Get it by literally adding to your book—include a tip-in in your yearbook for extra coverage.
This post originally ran in the Fall 2018 issue of Balfour’s magazine Elements.
It’s epidemic. Texting and tweeting have eliminated the human voice. Students would rather interview via text or email
Understanding Photography: Composition
Photography is all about capturing a moment. How you capture that moment can make the difference between a dull photo and a powerful one. Here are five composition principles that can dramatically
Should you include senior quotes?
Every May, a host of Internet stories and social media posts gleefully delight in funny senior quotes. Occasionally, one of those quotes makes bigger headlines, embarrassing the yearbook staff and
Check out what's new in Encore
Encore, the yearbook industry's first HTML5 software, recently celebrated its THIRD birthday! We continue to improve the program, adding feature enhancements based on your input and requests. Check
Sub ideas: Future Me letter
Creating substitute plans can be more work than it’s worth. It can be especially complicated when students aren’t allowed on computers while you’re out. Here’s one lesson plan that will make your