Strategize for a successful drive-thru distribution

Distribute the yearbook with the most impact and the least amount of personal contact.

Spread the word: See how schools are updating their buyers

Can I still buy a book? When will yearbooks be here? How will they be distributed? Here’s how five schools are answering buyers’ questions.

We’re bringing Balfour’s Adviser Training to you

Advisers. Amplified. We’re hosting our annual adviser training with a new twist this year. We’re bringing the workshop to you.

Will you accept this theme?

Yearbook lovers, theme projects are one of the smartest ways to jump start next year’s book. They allow your staff to mull over different concepts, seeing how the ideas grow and develop. It’s a

What a Great Story! Read the winning entry and finalists

We were blown away with all the entries in our first-ever Great Story contest. From feature stories to personal revelations, the stories were heartfelt and heartbreaking.

That’s a Great Design! Congratulations to the winners of our design contest

We’re excited to share the winning layouts from our inaugural Great Design contest.

Ready, set, post! Promote your book with powerful social media visuals

It’s never been trickier to market yearbooks. And yet, it’s never been easier. Here are three ways to create stunning visuals and wow buyers. And the coolest part? They’re all free.

Sneak peek videos become yearbook phenomenon

Before this spring, yearbook staffs kept their inside pages a secret, reveling in the reveal on distribution day. But the pandemic forced staffs to rethink their marketing strategy, doing something

For the love of journalism: one adviser’s path from newbie to yerd

Adviser Kristin Taylor (center) examines a spread with co-editors in chief Siena Mizel and Julia Wanger. Mizel and Wanger have been on yearbook staff all four years of high school. Photo by Quincy

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