The Colophon - Balfour Yearbooks Blog

It’s the ultimate goal and highest compliment – a yearbook ‘sell out.’ A Yearbook Sales Manager and simple marketing plan can make all the difference. Balfour is here to help with the promotion and

Back-to-school is the most important campaign of the year. Early sales help build momentum and generate buzz about the book. The earlier you start the more books you will sell.

Start planning your signing or distribution party now. Consider when and where it will be held and follow these tips to make it awesome.

With a little planning on your part, you can organize a yearbook distribution day party for fun – and profit! Whether your book delivers in the spring, summer, or fall, the distribution party is a

Yearbook adviser Colleen Wenger at Lancaster High School in Ohio recommends these 7 steps to presale next year’s yearbooks during your spring distribution party.

by Katie Coronado, yearbook adviser Cypress Falls High School, Houston, Texas

The yearbook staff produces a valuable resource: a history book, a memory book and a reference book. The price is right.

By Denise Adams, yearbook adviser B F Terry High School, Rosenberg, Texas

“We—think—we—can. We—think—we—can.” Attitude can make a seemingly impossible task possible. Want to sell more yearbooks? We

Make sure your buyers realize when their last opportunity to buy a yearbook is approaching. You can do this by reminding parents with a voice mail from your school’s principal. A message from a

As the school year marches on, it is more important than ever to grow your yearbook sales. Determining who hasn’t bought a yearbook and targeting those students will help you reach your sales goal.

It’s now 2016 and there’s absolutely no reason why your yearbook should not be promoted on social media. If you and your staff are

February is one of the busiest months for yearbook production and deadlines. It is also a great time to run an index as a sales and coverage tool.

Do you need ideas for last-minute yearbook sales? Are you struggling to reach students who haven’t bought a yearbook? Check out the GREEN KIT, a detailed plan for targeting non-buyers.