The Colophon - Balfour Yearbooks Blog

Join us for a fun week of contests celebrating National Yearbook Week.  One lucky staff will take home a $50 gift card each day!

Using a grid system, have your staff sell space in your advertising section rather than pieces of a page. This will make the time and effort of selling and designing your ads worthwhile. Because

Ever wonder how some schools increase yearbook sales? Well, the secret’s out! We’ve asked for advice from our top-performing schools.

The editor leans against the table faking nonchalance. The nervous energy in the room runs like electrical sparks to the staff members’ hands and feet making them twitch. Finally uncovered, the staff

It’s time to start planning and promoting your signing or distribution party now. As you plan your event, remember these three success factors: Creating Excitement, Alerting Parents and Offering

Make sure your buyers realize when their last opportunity to buy a yearbook is approaching. You can do this by reminding parents with a voicemail from your school’s principal. A message from a school

The best yearbook is a sold-out yearbook. If you still have copies available for sale, here’s a highly-effective strategy to finish your sales on a high note. It’s easy to do and will yield results